Case Study Of Jarir Bookstore

They are using TV, Social Media, Internet to get popular and known in people. They also launch many advertising campaign and introduces their different promotional offer to the customers.

They strive to provide nice workplaces for their employees to grow and work in a better environment. Supporting Our Communities is the second. They are doing Community Giving Program such as giving the scholarship to build academic achievement for young people. Third and Fourth responsibilities they are focusing are Operating Sustainably and Conducting Business Ethically. They are putting efforts to maintain transparent business and to save electricity 30% and reduce waste for the environment. Their buying & planning offices are located in New York, Los Angeles, and Boston. Their buying and planning teams always try to get the current trendy products and find what their customers love at the affordable

The store will provide welcoming, attentive and efficient service. The company will provide a productive work environment, rewards for achievement and opportunities to develop.

Product: The stores’ products are divided into 5 categories: 1) grocery (including diary); 2) fresh meat/poultry/seafood; 3) produce; 4) seasonal and general merchandise; and 5) bakery and deli.

Describe briefly the company. What it does? Who are its customers and markets (in general terms)?

• Continual improvement to the quality of its product by offering value-added initiatives such as:

|Strategies, Policies |service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight |

business purpose. All-in-all their promise is to have the best quality in customer service with a

products, have attracted a lot of customers throughout the world. The company has a huge

Finally, it possesses technology and infrastructure to support excellent service levels and consistent products availability as per customers’ requirements.

For example, Primark is offering to their customers the high quality, at value for money. It is supported by service promised by

The retail chains offer footwear, sporting goods, clothing, sportswear, home ware and accessories. The group operates in three segments namely Apparel, Home and Central Services.

E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.

This company that was very successful about the marketing and distributing is a computer distributorship in the Sharahad. The Mizar Marketing has staff system that has skill to serve customer. They can serve American computer company even thought they didn’t known American’s culture and speak English.

The scope of this report will be defined into three sectors. Identifying market segments for Amari Kartini in the U.A.E, outline a clear and suitable target market profile, and develop a positioning strategy that will effectively entice said targeted market to purchase Amari Kartini’s products.