Case Study Of Jet Set Tourism

This report will consider the appropriateness of the services offered in Jetstar for leisure travelers in its discussion, and will draw a conclusion on how certain concepts of these strategies can be utilized by managers at JS. Also, the interpretation of the different product strategies JS can implement. Lastly, the report will provide recommendations that could be implemented by JS for improvement to better understand the buyer’s characteristics.

It has won major leisure, corporate and wholesale travel awards for its services. It also has been awarded Best Travel Agency Group, Best National Travel Management Company and Travel Agency Corporate (Flight Centre travel Group).

JetBlue Airways, based in Forest Hills, New York, was founded in February, 1999, by David Neeleman, the son of Mormon missionaries. He was born in Sao Paolo, Brazil, but raised in a tightly-knit Mormon family (Gajilan, 2003). After serving as a Brazilian missionary during college, Neeleman returned to his family’s base in Salt Lake City and began an enterprising condominium rental business.

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

Henry Ou, Derrick Kwok, the President and the Vice President of Air & Sea Travel Center also serves as Tour Director of our company who would plan, organize, and conduct short-distance, long-distance travel, tours, and expeditions for individuals and groups. Mr. Ou and Mr. Kwok have experiences of planning and organizing trips, make sure everything runs according to the itinerary and make sure our valued clients safe and enjoy the trip. To be a successful Tour Director, personal skills and qualities are often more important than formal qualification. In memorable trip, our clients expect not only what they are going to visit, eat, and play, but also the excellent “people” skills of our Tour Directors who would bring them happiness, surprises, and make sure that arrangements for the group to run as smoothly and enjoyably as possible since the tourism industry is characterized by high-contact services in which co-creation of clients plays a major role (Grissemann & Stokburger-Sauer, 2012). Joylyn, Ina, and Phoebe are responsible for organizing and setting up the tour by making reservation for hotels, restaurants, cruises, gate tickets, and more. In most of the time, they would make a reservation earlier and deliver special requests to the service provider from the client in order to have availability to everyone in the group and make our client feel that they are valued because we listen and we care.

In the six years since its launch, JetBlue Airways has focused on creating a new airline category -- an airline that offers value, service and style. Based out of New York

PURPOSE/OBJECTIVE: The purpose of this executive summary is to outline the outsourcing / contracting process for Travel Magazine. This process will ultimately be used to determine which business processes at Travel Magazine will be outsourced and which will remain in-house. In addition, this summary will include various vendor selection considerations, such as evaluation criteria and performance measurements, for those processes that will be outsourced.

JetBlue is an American airline company whose headquarter is located in the New York City. They are a low-cost airline who is rapidly growing in the Unites States. According to Wikipedia, “David Neeleman founded the company in February 1999, under the name "NewAir.” Many of their approach come from Southwest Airlines include low prices airfares. However, they differ in the amenities offered to the customers.

The airline industry is greatly influenced by the the travel and tourism trends across the globe. The World Travel and Tourism Board states that the the level of tourism is likely to grow even as the years progress. The growth in the level of tourism is expected to grow at a level of 4.5 per cent annually. This is expected to continue upto 2017. Thus the organization should fully prepare it self and take over the tourism market.

JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. They strive to make every aspect of travels as stress free as possible. To do this they offer the lowest fares, some of the best in-flight amenities and top of the line customer

Jet Blue set up its main head quarters in New York's JFK which is one of the biggest airports in the world. This was a strategic plan due to the lack of domestic flights going in and out of JFK, that minimized there competition which allowed them to continue on a path which led them to there success. Through targeting specific markets and concentrating their efforts on those markets they gained a loyal

Jetstar Airways is an Australian low-cost airline headquartered in Melbourne, Australia.[3][4] It is a subsidiary of Qantas, created in response to the threat posed by low-cost airline Virgin Blue (now known as Virgin Australia). The airline operates an extensive domestic network as well as regional and international services from its main base at Melbourne Airport,[5] using a mixed fleet of Airbus A320 family and Airbus A330 aircraft. Parent company Qantas also has stakes in sister companies Jetstar Asia Airways and Valuair in Singapore, Jetstar Pacific Airlines in Vietnam and the new Japanese carrier Jetstar Japan. Jetstar shares its parent's strong competition with Australia's biggest low-cost carrier Virgin Australia. Both Tiger

Neelman, understanding the next steps in growing the organization, brought together a highly skilled management team to run the company. Neelman providing the necessary strong leadership, along with the talented management team formulated clear operative goals and directions based on his vision. Decisions that were made emphasized the need to provide a better passenger experience such as choosing New York JFK as the home base of the airlines. Customer interaction (external environment) and employee satisfaction (internal) were the important factors in formulating the mission. The Mission statement included Safety, Caring and Integrity that can be attributed to the customers and the mission statement also included fun and passion that can be attributed to the employee satisfaction.

The buyers of the services of travel agencies are consumers, that is, individuals and businesses. For this industry we are dealing with a small degree of concentration, due to the wide range of services.

JetBlue is related to three types of the management concepts in my personal understand, they are: product and marketing. First of all, in product concepts the company focuses on offer the best to fulfill their customer’s expectation “holds that consumers will favor products that offer the most in quality,