Case Study Of Juicy Frutti

Demographic segmentation refers to segmenting a target market through population characteristics such as age, ethnic background, race, education, gender and income of a target market (Baack, Harris & Baack, 2013). This is important as it helps an organization to identify what markets to target and which new markets to venture into. The Jeep vehicle portfolio line includes the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Liberty, Patriot and Wrangler Unlimited and it has been established that some of the target demographics includes gender, education and

For the segmentation to be maintained, the Afro-Caribbean target has to be homogeneous and big; therefore, it has to be in the position to group the customers into segments depending on their needs and put their buying profile in Afro-Caribbean’s database (Uniaasignment.com, 2016).

It is recommended that Frito-Lay’s (FLD) aggressively promote its current line of shelf-stable, “chip dip” products and should not enter the “vegetable dip” market until a future date.

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Specialized products, being marketed to a specific sector, also have a unique opportunity to market directly to a target audience. Being aware of the differences in marketing to mass audiences and the targeting of specific groups, is a valuable arrow in the quiver of a marketer. Comparing the differences in the older generations gives the marketer an insight into how to mass market, while targeting the groups as a whole. There is also an interesting opportunity for the marketer to target a very specific group for specialized products. While the job of the marketer remains the same, the methodology must be different to reach the intended audiences.

Frushi - Fresh Pineapple, Strawberry and Melon Rolled with Raspberry Coconut Rice, sprinkled with Toasted Coconut and Whipped Cream on the side from the Hanami kiosk

For our first marketing strategy, we would like to introduce a new compact size of Light Fruit Juicy Red into the finish goods networks. The recently introduced Light Fruit Juicy Red was only

Most market segments are the techniques used to attract the right customer. The object of market segmentation is to reduce the risk in deciding where, when, how and whom the product and service is marketed to. (Pine, 1992). Market segmentation splits the buyers into groups with similar needs and wants to best utilize a business’s marketing strategy. Couture Candy’s marketing segment would be an Occasional market segment also blurring lines with a Mass customization segment. Couture Candy would largely fit into the marketing segment of Special Occasions. Many of the products we provide and decorate would be for seasonal events such as holiday themed cookies or rare occasions in people’s lives like weddings. Creating multiple products to satisfy multiple marketing segments is an effective strategy when it serves the customer needs better, does not reduce the quality of goods, and adds to the sales revenue and profits of a business (Pine, 1992). In a mass customization segment, goods are tailored to the taste of individual customers. Mass customization is cake bakers approach to build to order (BTO) manufacturing. This is manufacturing a product only when there is an order from a customer. Couture Candy

The division of a market into various subdivision determined by lifestyle, social class, personality and characteristics is psychographic segmentation. Behavioural segmentation separates a market under classifications depending on consumer knowledge, attitudes, use or responses to a good or services. For example, life style and attitudes plays one of the important parts of consumer purchasing a drink from Boost Juice. The reason is consumer can occasionally purchase it anytime during the day because they like to live in a healthy life style and also drink what is good for them. Furthermore these segmentation helps Boost Juice to identify their specific target consumers for their

We start with the best ingredients, focus on minimum processing and offer consumers natural juice beverages that are simply fresh, energizing and delicious.

Strengths – The soft drinks were made with 30% real juice, which is more appealing to consumers who want natural flavours. The products were healthy and contain real fruit juices. Although the company had a small market share, their sales increased steadily over the years.

Women by age 35-64. 3) Men. Segmentation analysis can be found in Exhibit 2. The criteria should be considered during the decision making process are: 1) Market potential. 2) Profitability. 3) Cost of implementation.

Jean-Luc Michel did intensive testing of the product and the analysis has shown a trend towards healthy food in France. Therefore, the introduction of Healthy Berry Crunch would be a great success in the Country. In addition, Healthy Berry Crunch will reflect the company’s core values and innovations that each subsidiary has been known for.

Juicy Frutti is a new beverage manufacturing industry. It was born out of the passion to spread the world on juicing and how it can bring balance to our diet. Our inspiration is to keep up with the latest market demand has motivated Juicy Frutti to develop and launch various flavors. Positioned as being a premium natural and nutritious bottled juice. The juice eventually became popular in Malaysia. At Juicy Frutti, we want you to have it all. The benefits of juicing are endless. To put it simply, we want to help make a healthier you through juicing (Universal NutriBeverage Sdn. Bhd, 2015).

Parmalat is an Italian based company, founded in 1961 by Calisto Tanzi. Their business model covered the new UHT (ultra-high temperature) production method of milk and dairy products. UHT milk was an upcoming technology from the Swedish firm Tetra Pak, making Parmalat an international player (Buchanan & Yang, 2005). Foreign acquisitions in the field of dairy products made Parmalat a multinational general food company (Ferrarini & Giudici, 2005). In the late 1980’s, Parmalat was Italy’s eighth largest food company and listed on the Italian Stock Exchange in Milan. During the nineties, the Parmalat Group followed a strategy to expand its reach through diverging into new markets like football and the tourism. Family started playing a more important role as Tanzi was placing relatives in important positions and boards of the holding. The Parma football club was acquired and Tanzi’s son Stefano became the club’s president while his daughter, Stefania, became the CEO of the tourism firm, Parmatour (Buchanan & Yang, 2005). By the end of 2002, the group was a world leader in the markets of milk, diary products and beverages and incorporated several well-known brands as Archway, Frica, Grisbi, Mother’s, Pomi and Welsh Farms. Parmalat's figures covered a consolidated turnover reached €7.6 billion in 2002, 36.000 employees and 146