Case Study Of Jungle Juice

Thailand has a big profit from tourism; the tourism in Thailand, especially in Phuket economically benefits local people, but the negative impact that tourism leaves on the environment and economy stand out more. Alone in 2016, tourism created 2,313,500 jobs, such as transportation, entertainment, attractions and accommodation’ and is supposed to rise to 2,458,500 jobs in 2107, also “lodging and food and beverage services; retail trade; transportation services; cultural, sports and recreational services”. Thailand has expectations to attract up to 35,527,000 tourists in 2017 (World Travel & Tourism Council 6,8). One of Thailand’s most visited places is Phuket. The economy benefits by having more jobs for local people. And the majority of them work in the new hotel industry business. Others operate souvenir shops or are food producers for local restaurant and hotels. Though, not every local person has the opportunity to get a job, the wealth gap between the local citizens and developers is huge (Impacts

Other areas of the economy are equally improving especially in the manufacturing sector which is more diversified; investors have ventured into this area which has seen it improve significantly. Tourism also generates revenue to Thailand's economy, as per the year 2011; the figures were approximated to be 6% (U.S. State

How can Better Way stay on top in Thailand while it looks to expand internationally?

In 1982, Dietrich Mateschitz got an idea of functional drinks. He joined with Chaleo Yoovidhya, Thai businessman, in 1984 and founded the Red Bull, which today is 49 percent owned by Mateschitz, other 49 percent by Yoovidhya and 2 percent by his son Chalerm. Red Bull was first released into the Austrian market in 1987, which was the completely new product category, energy drink. (Red Bull, 2011)

The economic boom of 1977 to 1997 had a dramatic impact on Thailand’s northern villages. While the center of the country, Bangkok, was rapidly industrializing, the north fell behind. Due to a lack of income and resources, the north had to watch the

Economic Considerations: Thailand is great developing country because of the smart economic policies but political environment is not stable so there is effect for investors to pay attention much to invest.

Red bull is not the leading energy drink provider, but is number two with 36 percent of the Australian energy drink market (2010,popular energy drinks), the red bull company sold over 5 billion cans in 2012 and have sold over 35 billion since it started in 1987.

Research into Thailand showed that Thailand’s budget deficit narrowed to $4.2 billion (USD) from $5.1 billion (USD) in 2009. This demonstrates that the government is committed to meeting its foreign debt obligations and has not overextended itself concerning external borrowing. The baht (Bt) will remain strong against the United States dollar and the Bank of Thailand (central bank) will continue to intercede in the market if necessary to limit currency instability. Thailand’s banking sector is currently in a healthy state. It is adequately capitalized and has recorded strong profits in the last couple of years. Thailand’s political risk remains high due to the impending passing of the king and the difficulties that the prime minister has had with the House of Representatives. The economic structure risk is minimal even though the GDP growth has been low in the recent years, but Thailand has demonstrated a strong rebound in 2010 (Economist Intelligence Unit: The Economist [EIU], 2011).

Tourism trend within selected country 2 Thailand: even if with the political instability within Thailand, the Thai locals manage to do well within their tourist industry. This includes both inbound and outbound travelling and the main sources of tourists for both inbound and outbound tourists are from those ASEAN countries such as Malaysia, Singapore, Hongkong and Indonesia etc. due to the new entrant of low cost carrier such as Thai Lion Air, more frequent and regular travelling will help to bring international and domestic tourists in and out of Thailand. The growing trends and prospects for Thailand travelling industry is very good and

Red Bull is a privately owned company, producing and distributing the Red Bull energy drink to more than 165 countries worldwide. The company was founded by Dietrich Mateschitz in Austria in 1984 and launched Red Bull onto the Austrian market in 1987. Since then more than 35 billion cans of Red Bull have been consumed. Red Bull employs over 8,900 people throughout the world, its corporate headquarters are located in Fuschi am See, Austria. (N/A, 2012).

According to Mintel in 2017, Coca-Cola, the parent company of Minute Maid, is first in sales of juice with 17.2% of the market share. PepsiCo, which owns Tropicana, is second in sales with 12.5% of the market share. Ocean Spray is fourth with 6.4% of the market share. Ocean Spray’s considerable market share in the cranberry juice category indicates that no other companies pose a significant threat. Instead, Ocean Spray should focus on stimulating primary demand for cranberry juice as opposed to other types of juice to compete with larger companies that offer a variety of juice products such as orange juice, lemonade, etc. Although Minute Maid and Tropicana are not specifically in the cranberry industry, they are Ocean Spray’s biggest

It all began with the foundation of Red bull by the Thai businessman Chaleo Yoovidhya and also the co-founder Dietrich Mateschitz in the April of 1987, the Red bull organization was headquartered in Austria. With Mateschitz's old friend Kastner who ran an advertising agency in Frankfurt, the partners created one of a kind promoting procedures and strategies. Red bull energy drink was first sold in its home market Austria and the Red bull was the initial and main company that has delivered an energy drink to the market. "Red bull has been giving wings for more than 30 years" (Red Bull Company)

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag.

According to Business in Asia, Thailand has good infrastructure logistics and infrastructure in terms of Port, Airport, Railways and Roads which will help in the distribution of products throughout the country making it easier for Made to place their products within their target markets.