Case Study Of Kellogg's

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Introduction:
Kellogg is $14.2 billion American multinational food manufacturing organization based in Battle Creek, Michigan, USA. The food manufacturing giant has production units in 18 countries and it markets more than 1,500 products in over 180 countries all over the world. Over the time Kellogg has come out as a successful brand known for its packaged breakfast food items.
Kellogg entered India in 1995. On its advent, it made another classification of marked breakfast cereal items. From that point forward the voyage for Kellogg's has been a long way from simple, really it has been tough to the point that it has ended up to be one of the greatest brand disappointments in India. Kellogg’s under its umbrella brand offers following products
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The breakfast taken by people in India is basically a low-priced breakfast Industry rivalry which included Hot milk, Idli, Dosa, Vadaa, Bread & Spread, and so on relying upon different locales.
Kellogg’s had a firm belief that its brand value conveyed forward from the west would reflect its accomplishment in India. It pushed its overall effective quality firm pieces in a conventional manner that had guaranteed accomplishment all through the western nations. However along these lines of marking which seemed like a safe procedure somewhere else, ended up being radically harming for the company.
First of all, Indians prefer hot milk compared to cold milk. At the point when the Kellogg's flakes are blended with hot milk, they ended up being saturated subsequently out rightly dismisses by the buyers. Kellogg's later needed to adjust their food items to suit hot milk yet the harm had been carried out.
Secondly, the price of half kg packet of Kellogg’s cornflakes was itself much higher when compared to its traditional competitors Kellogg as a brand was basically intended to be focused at the working class consumer. But high prices made consumers to buy their products not on a regular basis and ignoring its nutritional

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