Case Study Of Keppel Corporation

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Keppel Corporation has expanded its business in more than 30 countries. They focuses on international network, resources and talents to build up their business. Keppel Corporation hopes to bring its chosen industry to a higher level, being a global company and bringing the lead for the benefits of all its shareholders. Keppel Operation operates mainly in Singapore, which most revenues contributes from it (54%), Brazil (27%), Fareast and other ASEAN countries (13%) and others (6%).
The Keppel Corporation includes Keppel Offshore & Marine, Keppel Infrastructure, Keppel Property and Investment.
Keppel offshore & Marine contributes the most revenue in the Keppel Corporation. According to its annual financial report in 2015, Keppel offshore & Marine makes up 72% of the revenue. It is the leader in offshore rig design, construction and repair, ship repair and conversion and specialised shipbuilding. They engaged a Near Customer strategy which is supported by global network of 20 yards and offices in the Asia Pacific, Gulf of Mexico, Brazil, the Caspian Sea, Middle East and the North Sea regions.

Keppel Infrastructure creates a platform for the Group's strategy to invest in, own and operate competitive energy and related infrastructure. Keppel Infrastructure includes Keppel Telecommunications &
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There is a population grew 1.2 percent between June 2014 and 2015. A population growth would effect in the market share to increase by the very natural effect of population growth. A growing population would also mean that there would be a growing pool of labour resources that foreign companies will be able to tap on. Increasing of population also means that level of unemployment would also increase and huge over supply of workers could also be good for Keppel as it also means that labour costs within Singapore would be relatively

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