Case Study Of Kerry Group

wide range of food service capabilities to a variety of clients. It was the world's leading supplier of

largest food companies in the world, with operations in more than 86 countries, with 200 brands

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Our strategy is to have the best and necessary brands - Guinness Director. Vanguard, 2013. Vanguard News. [ONLINE] Available at: http://www.vanguardngr.com/2013/01/our-strategy-is-to-have-the-best-and-necessary-brands-guinness-director/

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

Brand building: They started, being one of the brands with the highest quality dairy products. FrieslandCampina also presents a specific image to the client. And they sell a product that is affordable for everyone.

The price comes from how much the product should sell for. In considering prices, the organization should consider the "product, customers, competitiveness, and quality."(Purdue, 2007)

Strong and well diversified operational base due its large network of pubs and restaurants, tenanted and managed leases and its brewery operations across the UK giving it economies of scale.

worldwide to serve the customers and is famous for the variety of products that it provides in the

Brand building, consumer health and wellness, and advertising and promotions were all critical to success in the industry. Kraft’s ability to compete with lower priced snacks showed its ability to differentiate itself from other lower priced competitors.

Competition within the industry as well as market supply and demand conditions set the price of products sold.

From marketing point of view, Promotion informs, persuades, and reminds prospective and current customers and other selected audiences about a company and its products. The most useful brand is failure if no one knows it is available. Nestle is promoted by using different ways of promotion. Advertisement of Nestle is done through TV, radio, billboards, newspapers and magazines. Nestlé also conducts the tradeshows, concerts, events, sponsorships, and discounts for sales

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.