Case Study Of Korea's Motor Company

795 Words4 Pages
Introduction
At the turn of the 21st century, Korea’s Motor Company (HMC) planned to become a global leader in the automotive industry. In 2002, HMC started to enter China which is one of the largest potential vehicle markets in the world with a 1.3 billion population and an extensive road system. China was the world’s third-largest demand of automobile while the worldwide auto market was stagnating. However, there were numbers of major auto makers established in the market. The assignment below will analyze the China business environment, HMC strategy and Marketing and distribution. 1 International business environment
1.1 Economic environment
The Chinese economy is growing rapidly as well as the number of potential automobile purchasers.

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