Case Study Of Krapina

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

makes them add value to reputation of their brand. Their main strength is an ingenious

One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats

They understand the needs of their customers. Small companies, designers and creators know the value of customer service. This is certainly true of Komo Koa where they have a philosophy of "Treat others how you wish to be treated." They have free shipping overseas. They jokingly say "After all, we're from Hawaii, it's pretty much all overseas from here."

2Traditional suits have low versatility as they are expected to be worn as a ‘whole’ suit (or uniform).

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

The case is all about CDS (Concept Design services) , earlier they were in to business to consumer business by d product name of “Focus” now they have moved from business to consumer to business to business format. They have tied up with many design house and they give them the design which they manufacture and then distribute to the customer. They also moved from manufacturing focus products to high – quality stylish home wares with a high design value.

The report includes Mary Katrantzou’s strategic approach to the retail industry including their pricing, promotion, distribution and marketing strategies as well as an analysis on their major strengths and weakness, in addition to their opportunities and threats. With Mary Katrantzou competing in a highly competitive market, the information that was found summarises the on going success of the company and how it continually stays effective and offers the unique and unseen designs in the fashion industry.

They are one of the few retailers that sell such high-end products in the whole of

products, have attracted a lot of customers throughout the world. The company has a huge

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

9 Leading Fashion Brands of Italy…………………………………………………………9 Monetary system of Italy……………………………………………………………….. 10 Status of its intellectual and research/innovation……………………………………….. 11 International rankings of Italy…………………………………………………………... 11 Analysis of Italian fashion industry……………………………………………………... 12 Strengths, opportunities and threats of Italian Fashion industry………………………...

Emerging markets- The 2 biggest emerging markets for luxury fashion products are China and India, which is a great opportunity for the brand to explore and

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.