Case Study Of Krispy Kreme

900 Words4 Pages
Shubu Deb

234851

Business Policy MGT4950

Case study of Krispy Kreme Doughnuts (KKD)

Krispy Kreme Doughnut

Krispy Kreme is a worldwide selling doughnut chain store which was established in 1937 in North Carolina, U.S.A. The main store of Krispy Kreme Doughnuts, Inc is located in Winston-Salem. Krispy kreme has many varieties of doughnuts, but its most famous item is the glazed doughnut. Doughnuts of Krispy Kreme are available in many places such as Malls, Airports, Parks, grocery stores, gas stations e.t.c. worldwide. Krispy Kreme had well balanced growth during its initial stages but its profit margin has been declining recently while having a strong competition against Starbucks, Tim Horton’s, Dunkin Donuts, and now also McDonalds.

History

Vernon Rudolph the founder of Krispy Kreme along with his uncle bought a donut shop from Joseph LeBeouf in Broad Street, Paducah, Kentucky with a secret recipe for doughnuts in Lake Charles, Louisiana. Rudolph then moved with his
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In 1982 an unsatisfied franchisees bought Krispy Kreme back from Beatrice Foods.

Growth

In 1990's Krispy Kreme started spreading now outside Southeastern United States. Krispy Kreme then started establishing outside the U.S. the first being in Mississauga, Ontario, Canada in 2001.By 2004, Krispy Kreme started establishing itself internationally. As of 2015, Krispy Kreme now has more than 1000 stores world wide.

Vision Statement

We want to be the universal leader in sharing tasty doughnuts, while creating blissful and euphoric memories for everyone.

Mission Statement

We make delicious doughnuts for beautiful and ever-lasting moments for everyone in the world. We want to be the everyday life and joy of our customers. We strive to be the best by keeping the customers in mind and giving them our most sincere service.

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