Case Study Of Lennovo

It is important to pay attention to those manufacturers that are working with android (Not only concentrate marketing activities in apple or RIM), because the potential growth of the Google’s brand could be an opportunity to grow in smart phones sales, increasing the market share.

Although Motorola compares favorably to its industry's five-year average return, that is not the case with its three largest competitors. Nokia has averaged a 16.7% return for the past five years. Qualcomm has averaged a 24.7% return and Ericsson has averaged a 37% return during the same five-year period (Morningstar, 2008).

1. How should Motorola appropriately react to the emerging local brands, head-to-head competing or cooperating in some fields? Will licensing manufacturing technology to Chinese manufacturers weaken Motorola's core competency?

In October 2010, Apple accused Motorola Mobility and declared their devices as the copied iPhone. Later in August 2011, Google acquired Motorola together with its 17,000 patents to vigorously ‘defend Android’.

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

As direct exporting is the new proposed strategy in 3.1.1, Lenovo will be focusing on the pressures for global integration which is to seek cost reduction through economies of scale and arbitrage benefits. As Lenovo wanted to attain competitive advantage through cost leadership strategy, they first have to cut down their cost in order to be able to sell product with lower price. Hence, the pressure of global integration in cost reduction is identified there.

Xiaomi has been facing the threat of new entrants. The market sizing and promising technology panorama has brought many competitors to try and grab market share in China. Other companies like Lenovo and HTC are also follow the same strategy as Xiaomi to make economical and productively designed phone models for entrants. And this is the one of the reason to become a threat for Xiaomi. The entry barrier is high, as new competitors would need to have more expense to build the necessary factory and infrastructure for development, but this is definitely viable for other well-known companies such as Lenovo and HTC. Xiaomi would need to

Motorola used Flipkart as platform to sell its products Moto E/G/X and this strategy has paid off as it gained around 4.5% market share and moved ahead of Nokia in smart phone segment.

Its  broad  range  of  products  goes  from  web  search  tools,  via   advertising   services   like   AdSense   or   AdWords,   communication   and   publishing   services,   development  resources,  map-­‐related  products,  statistical  tools  and  desktop  applications  to   mobile   applications   and   the   operating   systems   Android   for   mobile   devices   and   ChromeOS   for  personal  computers.  (Google,  Inc.,  2012a)   2.2  Motorola   Mobility  Holdings,  Inc.   MMI,   formerly   the   mobile   devices   division   of   Motorola   Inc.,   became   its   own   publically   traded   company   in   January   2011.   In   the   1990s   it   was   the   pioneer   of   the   flip   phone,   the   StarTac.

In December 2004, Lenovo 's acquisition of China 's leading computer manufacturers IBM 's PC division of $ 1.75 billion dollars. The transaction generated $ 13 billion business, which accounts for 8% of the global PC market. The takeover meant the integration of IBM by Lenovo 's

Since its acquisition of IBM’s Personal Computing Division in May 2005, Lenovo has been accelerating

Lenovo and IBM announce an agreement by which Lenovo will acquire IBM’s Personal Computing Division, its global PC (desktop and notebook computer) business. The acquisition forms a top-tier (third-largest) global PC leader.

Motorola is a global communications leader that is divided into six business units: semiconductor products sector (SPS), broadband communications sector (BCS), integrated electronic systems sector (IESS), commercial, government and industrial solutions sector (CGISS), global telecom solutions sector (GTS), and the personal communications sector (PCS). Motorola was formed in the late 1920’s by two brothers; Paul and Joseph Galvin, since that time the company has undergone numerous changes. Today they are located in about 70 countries and are still one of the top electronic manufacturers.

After researching Motorola one of the most delightful things that I discovered is that the biggest opportunity is their wide range of products that are well placed in the market, when the military has a need Motorola is here, when public safety has a need Motorola is there as well as the general population. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of

In the deal, Lenovo, which is partly owned by the government’s Chinese Academy of Sciences, would help IBM gain entry into the promising China market. In return, IBM would sell Lenovo PCs through its sales force and distribution network. In addition, IBM would provide services and financing for Lenovo PCs and allow Lenovo to use the IBM brand name for five years.