Case Study Of MAS

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MAS Holdings pays a major attention on compiling their marketing mix effectively, in order to ensure win the customers minds and achieve the organization’s goals and objectives. The marketing activities could be better explained through the different elements in the marketing mix, and the integration among the different elements.
Product
MAS believes in winning the market place, by bringing innovative products and technology to the customers’ hand. Currently, MAS boasts of being the largest inmate apparel exporter in South Asia, churning out 50Mn bras a year, while being the manufacturer for many international brands like Victoria’s secrets, Nike etc.
MAS mainly has sub divided their apparel manufacturing into 4 main sectors, namely, Intimate wear, Active wear, Swimwear, and Fabric, to ensure that effective mechanism in production, marketing and sales could be done separately for the different product categories.
Intimate Wear
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Most apparel design and manufacturing houses in the world are required to go beyond the borders of their organization to source their raw materials for their production, and this is where MAS becomes unique. With its fabric division, MAS possesses the ability to offer a completely integrated supply chain from design to delivery.
According to the facts provided by MAS Holdings, the Fabrics Cluster embodies a spectrum of manufacturing facilities ranging from fabric and fabric printing to an array of trims including elastic, lace, hook and eye tape and other accessories and embellishments such as bows and motifs. Following mentioned are the plants included in their Fabric Cluster.
• Noyon Lanka – The only knitted lace manufacturer in South Asia producing multiple forms of lace
• Trischel – A vertically integrated circular and warp knit fabric facility which is again the only one of its kind in South
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