Case Study Of Magneti Marelli

Corporate Image Development is the build up of an image and understanding of a brand in people’s minds. It is generally an accepted image of what a company stands for. Marketing experts use public relations to further the image of the brand, this can be done by the news, the media, journalists and online blogs. This publicity enables to spark an interest among consumers, create share of mind, generate brand equity and therefore create product sales.

The company is divided into product divisions with each division focused on specific product and seen as operating in silos

Has a custom built facility that houses research, development and production which ranks alongside comparable competitors

the promotion of products and services. Comparatively, the MGMA centers the work of others in

1. MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support.

It uses inputs, throughputs and outputs at the communication department to create public relations that orchestrates how the companies is viewed by the public.

The automotive industry is the 3rd largest worldwide in research and development with Ford and General Motors leading with billions in investments. The increased access to data and information has been significant, and new technologies have also ushered in a new era with electronics which now

Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners.

We design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. We have established our own network of sales and service centers and Supercharger stations globally thus creating a unique business model in the automobile industry. We

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.

We propose Baxton Technology choose to enter a Joint Venture with Bar Maisse to get access to the European Market. The European Market offers great opportunities for Baxton Technology because the European countries France, Germany, Italy and UK each have more than 20 million vehicles in use, with Germany having the largest domestic fleet of 44 million vehicles followed by Italy, France and the UK. The

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

On the other hand, an important part of a firm’s market program is developing, building and conveying a brand image in marketing communications to influence consumers’ perceptions and create loyal customers. According to Kitchen et al. (2004), “IMC is to enable various messages from different communication channels coming together to create a coherent corporate and brand image”. Furthermore, IMC has been a business strategic process that could contribute to build brand value and affect the consumers’ perception of the brand (Schultz, 2004; Madhavaram et al., 2005), this can change consumers’ awareness and loyalty. Similarly, Reid (2005) provides support that IMC plays an important role that makes company more efficient in building and maintaining brand image and customer relationship. That is, effective communication can facilitate the formation of brand awareness and a positive brand image in the consumer’s mind. In other word, brand image

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.