Case Study Of Mandarin Oriental Hotel Industry

1753 Words8 Pages
For a hotel, to maintain and increase the quota of the sales is the initiate thing to do. Stuart Greif (2011), vice president and general manager of the global travel and hospitality practice at J.D. Power and Associates said that “as the industry continues to recover and rates increase, hoteliers need to get back to the fundamentals and improve the overall guest experience. Charging guests more and providing less is not a winning combination from a guest satisfaction perspective, much less a winning business strategy. In short, hoteliers are falling further behind and need to catch up.” The service of the staff maybe the key factor to the hotel success, which is greatly relates to the customer’s happiness (GU Ligang HAN Furong XU Yan-me, 2001).…show more content…
Mandarin Oriental Hotel Group operates, or has under development, 41 hotels representing over 10,000 rooms in 27 countries, with 18 hotels in Asia, 12 in The Americas and 12 in Europe and North Africa. Formerly the Mandarin Oriental Macau, this flagship property was purchased by Stanley Ho who renamed it the Grand Lapa Hotel, Macau. The five-star hotel was operated by the Mandarin Oriental Hotel Group until January 31, 2014. Mandarin Oriental hotel nearby Macau ferry terminal of Macau, Macau cultural centre, entertainment and shopping mall, which has very convenient traffic. The second is the decoration environment of the hotel. To satisfy the guests, the hotel should create beautiful environment for guests. So the layout of the hotel should be reasonable, design must have the characteristic and the decoration should be noble and elegance. The decoration should make the guest just want to enjoy the decoration materials, decorate characteristics and inherent cultural atmosphere as soon as they step into the hotel, and make they feel like home and have an feeling of warm and enjoy. The hall of the Mandarin Hotel is very gorgeous; it looks marvelous, splendid
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