Case Study Of Market Capitalisation Of Tata Companies

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Figure 1: Market Capitalisation of of Tata Companies 25-Sep-2014 (Source:
From a stagnant $12 billion dollar value in 2003 to a turnover of almost $139 billion company in 2014, the former chairman and brain behind the success, Mr Ratan N Tata and the current leader Cyrus Mistry has succeeded bringing the Group to be one of the top global conglomerate in the world.
However, the Group which consist of nearly 100 companies with 300 subsidiaries in 40 businesses (i.e engineering, services, consumer goods and chemicals) globally requires critical effort and constructive strategical approach to streamline the Group for a better and productive output of which Ratan had personally admitted failed in doing so
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4. Criteria Evaluation
Figure 4 The key fundamental strategy to drive business excellence and opportunity which Tata Group as a whole can apply to align with their mission and vision; the Balance Scorecard. Originated from Dr Robert Kaplan of Harvard Business School and David Norton, it’s a set of measurement, allowing holistic incorporated view of business performance financially and otherwise (International Review of Business Research Papers Volume 6 Number 4, 2010).
The scorecard consists of 4 components, Customer, Financial, Internal Business Process and Learning and Growth (Balanced Scorecard Institute 1998 – 2004).
The new developments of projects and assets within Tata Group can maximise its capacity and productivity against the volatile market.
5. Alternatives
At the helm of the company, Cyrus Mistry will be the decision maker to face the challengers and review the alternatives measurements.
5.1 Short Term

i. Dynamic Ethics & Cultural

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