Case Study Of Marketing Strategies For Community College

Community college is a place for all. Anyone can “pop their head in” (p 256) and will be invited with open arms to discover who they are as an individual and where they would like to go. Two-year colleges are not advertised to the parents but to the potential student

While they do have a tremendous focus on workforce development and training, the opportunity to take a more active role in higher education exists. By adjusting their focus to act as a bridge for students, the community college has the ability to soften the transition financially and educationally. Community colleges must move beyond their reliance on open acceptance policies and actively pursue students who would otherwise attend universities. By offering comparable course tracks that will challenge and educate they can move even further past the image of being a second class institution. More focus must be placed on both building articulation agreements with the universities and educating potential students about the benefits of making the community the next stop on their education

Students nowadays face many challenges when it comes to obtaining a college education. We evaluate an institution’s quality based on what we need the most. The qualities sought out may vary by each person’s personal point of view. However, as a student, I’ve found that most students seek for an institute that benefits them the most. Attending a community college has been an enormous advantage towards my education. I have been attending San Bernardino Valley College for the last two semesters. I have come to respect their philosophies and values. The institution has now been in business for 87 years. They venture to encourage both students and faculty towards high standards of achievement and progress into exceptional members of the society. They now offer a variety of degrees, transfer programs and certificates for a wide range of students. San Bernardino Valley College has an accomplished staff, student support services and technological tools that pave the road towards the conquest of a quality education.

The purpose of this news article was to bring light to a topic that adults and non-millennials probably would not comprehend and or understand otherwise about the current generation and what they gravitate towards. Examples of this could be an elderly parent or grandparent wondering why their child/grandchild loves social media so much or a young person being curious of which app they use the most. The article is mostly focused around college and high school students. The research study further goes on to explain why this trend is happening through questions, graphs, and exact numbers. It goes on

For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance.

Community college is a great institution for students to start their educational journey. Especially when they do not have the funds or lack some of the prerequisite that a university would require. Community college was created to serve the community, traditional and non-traditional students with the best higher education and lifetime learning opportunities. The faculty and staff members at a community college is there to provide leadership in education while going above and beyond to recognize the needs of the students and the community by providing excellent educational programs and support services that are available to all who have the opportunity to take advantage of them. “Student services now include recruitment and retention, counseling, student activities, student health, financial aid, academic support, career centers, transfer centers, and supplemental services such as transportation, child care, and services tailored for specific populations of students” (Cohen, Brawer, & Krisker, 2014, pg. 209). My philosophy in fulfilling the role and mission of the community college, is to establish the mission, vision, goals and values to guide all students on their journey to strive to become successful both in school and in today’s economy.

Many people dream of going to a well-known Public Four-Year College when they think about their future. But, for some, Community College is the only option. “ The Benefits Access for College Completion (BACC) initiative was a multi-year initiative designed to provide community college students with access to a full range of public benefits in order to reduce financial barriers to college completion.” (Duke-Benfield) This initiative took effect for people who attend college and have families to attend to at home.

There isn't anything more important to community colleges than the certainty that they can and should provide all qualified people who are looking to be accepted with admittance (Vaughan). The people of the community college represent forty-four percent of all undergraduates and forty-nine percent of students attending college for the first time (David). These students include a lot of minority students, students with a low social standing and the non-standard (age twenty-five and older) student who commonly enters college less academically equipped (David). Most community colleges have made immense advancement in reducing a lot of geographical and economic blockades that have in the past limited college admittance (David). Community

In this article, Prensky starts by stating obvious differences between this generation, and the ones that precede it. Today, "Digital Natives" or another popular term "Millennials" lives are proof of the impact of technology. They watch more TV, play more video games, and have mastered the art of multitasking constantly being surrounded by gizmos and gadgets. The author describes

During Kathryn Tyler’s first section she talks about how millennials are connected and how the connectivity of technology has changed our generation. One of her first points in this section was about how students today are able to talk with their parents while away from college, “Now, students may be going across the country, but they call their parents on the cell phone three to five times per day” (Tyler 478). She really emphasizes the difference between the generation from today and the previous generation, “Years ago, most college dorm rooms had one land line, and, if parents were lucky, kids called home once a week” (478). Right away she stats facts of the generations are changing which gives the reader a very good a clear understand of how

Community colleges used to be holes of despair consisting of two groups. The first was comprised of those who should little interest in learning much went to get some form of technical training. The first and second group often overlapped. The second group was built up of those whose family wasn’t financially well off enough to send them full term to a four-year university. If that wasn’t the truth, it was certainly the stigma surrounding the institutions. But in today’s climate, the community college has become an essential part of the education.

“[T]he mission of the community college is to provide education for individuals, many of whom are adults, in its service region. Most

In an interview of 2016, Simon Sinek analyses and discusses the topic of Millennials within the workplace. Throughout Sinek’s speech in his interview, he explains the disadvantages which Millennials have faced while growing up in their generation. Now, Sinek claims that the reason why Millennials have been dealt such a “bad hand” in life, is a result of failed parenting strategies, and an imbalance of technology along with social media (which has advanced like never before within the adolescence of Millennials). Therefore, the imbalance of the internet and real-life interaction results in millennials being unable to form deep and meaningful relationships, in order to carry out happy and meaningful live in comparison to previous

Technology has been involved in people’s lives forever, especially in the Millennial Generation. This generation consists of individuals born between the years of 1982-2004. The articles “The Flight From Conversation,” “Teens and Technology 2013,” and “Leading The Charge For Change” deals with teens interacting with technology today.Each article has different topics, but they connect through the over dependence of teens to technology. The Millennial Generation becomes less and less in touch with the real world and morphs into a quasi-reality.

The new generation of students entering and already enrolled in university are members of a digital age- growing up surrounded by many forms of digital technology as they are the first generation of youth to have internet technology easily available at their disposal. This current generation have already been labelled by sociologist as “‘digital natives’ (Prensky 2001a) and the ‘net generation’ (Tapscott 1998)” (Prensky 2001a; Tapscott 1998 as cited in Murphy 2010). Technology is not something new to these students as its presence in their life have made them quite comfortable to the idea, as they perceive “technology as a way of life and express a need to feel connected at all times” (Russo et al. 2014). Although what is new are the