Case Study Of Mersie

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ANALYSIS OF SALES STRATEGY IN GARMENT INDUSTRY BY GOOD GROWTH STRATEGY METHOD: A CASE STUDY OF MERSIE APPAREL COMPANY, BANDUNG 1Nur Lawiyah, 1Muhammad NashirSitompul, 1Susi Lestari 1School of Business and Management (SBM), Bandung Institute of Technology (ITB), Indonesia ABSTRACT Mersie is a company which running their business in the garment industry. Located in downtown Bandung is their strength to develop the brand and ease to access to optimize the supply chain from the raw material till wearing apparel. Mersie also offers hybrid price which is more little expensive than other but guaranteed in good quality. Their target market is producing the uniform for (BUMN & private), institution, community, and clothing business in Indonesia. Nowadays, the company experienced a decline in sales,

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