Case Study Of Mersie

H&M has always enjoyed a leading position in the global ‘fast fashion’ and apparel market. With threat on its radar it now must evaluate the sustainability of competitive advantage with regards its strategic capabilities. As part of this assignment we shall take a look at four primary areas of importance.

Growth Strategies – is a strategy aimed at winning larger market share, even at the expense of short term earnings. These consist of 4 broad growth strategies:

In this report we will focus on Singapore’s Uniqlo companies by providing a PESTEL analysis and review of the Porter’s Five Forces analysis to gauge the company’s competitive environment. Lastly,

The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry, with an analysis on Under Armour, the 3rd largest athletic apparel company. The company is clearly rapidly growing, touching markets that have been dominated before, but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology, economics, demographics, socialites and culture, as well as politics and legalities. It also includes coverage over Porter’s 5 forces and analysis’ of the industry and competitors. It will be concluded with strategies of success of the company as well as alternative strategies.

The store managers followed central direction on merchandising, layout, store design and traning. Every M&S store was identical in the procedures it followed, leading to a consistency of image and a guarantee of M&S standards. However, it also meant store managers were severely restricted in how they could respond to the local needs of customers. During M&S’s growth there were few changes to its methods of operation or strategies. Its reputation for good-quality clothing was built on basics, the essentials which every

L&K will need to compete on the basis of quality and justify its higher price to customers. We will do this by providing superior customer service to the women who visit our store and by providing services which are entirely lacking in large department stores. Our fashion consultation services will be one of the two services which will set our store apart from our competition. These services exist for men in department stores such as Men’s Warehouse, but are entirely lacking for women searching for professional wear. L&K will appeal to our customer basis by training our staff in the latest professional fashion trends, general fashion principles, and in superior customer care. Additionally, we can compete with larger department stores through the competitively priced tailoring services we will provide for our customers for any suit they purchase through L&K for the lifetime of the suit. Large department stores do not offer this service, complimentary or not, for professional suits purchased by their customers. Often, the suits women buy at these stores do need to be tailored to fit the specific body type of the woman. However, tailoring services are expensive to utilize and difficult to find a qualified individual to perform that tailoring. The need to tailor a suit increases the real price of purchasing a suit from a department store, even though the initial price

The clothing industry in South Africa has always been an industry where there is intense rivalry between the companies. There are main companies in the industry namely Edgars, Woolworths Truworths, but there are smaller retail companies that enter the market that can satisfy the demand of the consumer’s better.

Roig has created his own company in 1970. In those days, this was just a butcher. In early 1990, the family business was faced with the necessity of reform. Mercadona began to feel the pressure of competition, major international retailers, such as Carrefour SA from the network. Roig decided that its stores have lower prices to remain competitive. "It was necessary to find a model that would set us apart from the competition." One of the attractive business models that it seemed that uses Walmart Stores.

The chosen company is Onward Kashiyama Singapore is the subsidiaries of Onward Kashiyama Japan, they open their second subsidiaries in US and third subsidiaries in Hongkong. Onward Kashiyama is also the retail company that handles Charles and Keith Japan. They have resort, hotel and factory. They primary business activities is branding, retailing and producing goods, which is clothing line for unisex. The onward Kashiyama Singapore is holding the clothing line brand of Rosebullet, J press, Dip Drops, ICb, and anySiS. The reason to write this is because of the experience that having to handle the human resources department while working with Onward Kashiyama Singapore given the information of good strategy for Human Resources that can be applied to the company. The company starts on 2004 as SMe company in Shaw

Meraki’s value chain starts with our manufacturer. Our manufacturer is a factory which is Roweliza located in 58 Sta. Ana Ext., Marikina East Subd., San Roque, Marikina City. Our manufacturer already offers all the material we need in our bag. They have different kind of fabric which satisfied our demand in our bag’s texture. They also have the indirect materials that we need like the zipper, the bronze metal dog hook, roller and magnetic flaps, cotton handle and etc. They are the one who’s making our bags. Afterwards, it will be given to us. We, Meraki, will use different distribution channels to sell our bag. With that, we are considered as a retailer. For our product to reach the customers, not only us, as owners will undergo direct selling but also, we will hire an agent so that there is someone in charge in a different market. For online orders, we would be using a courier service such as LBC or JRS to ship the desired product of the customer. With enough resources and capabilities, we will also establish a website to fully accommodate possible online consumers. For

In order to determine company's future growth, Ansoff Matrix (1957) has been used as a strategic planning tool by assessing risk from Product and Market scopes. The figure below shown the four alternatives of Ansoff matrix. The two most appropriate strategies for Sin Yoon Loong is market penetration and market development. Market Penetration, which is improve the sales of product to the existing customers who age range from 35 years old and above. On the other hands, Market Development involves selling the existing products to the new market segments, which is the Malaysian young coffee drinkers who are aged range from 20-30 years old. Both market penetration and market development strategies seem to be solved to retain and

MAS believes in winning the market place, by bringing innovative products and technology to the customers’ hand. Currently, MAS boasts of being the largest inmate apparel exporter in South Asia, churning out 50Mn bras a year, while being the manufacturer for many international brands like Victoria’s secrets, Nike etc.

[pic] ASSIGNMENT ON Topic: Marketing Practices of SQARE TEXTILES LTD Course Code & Title: MKT 5401, Marketing Management Submitted to: Md. Idris Ali Assistant Professor Department of Business Administration Prepared By: MD. Mahamudul Bari ID No: 133-060-0-451 MBA in Apparel Merchandising Batch No: 133 Section: E2

The company deals in garments business consisting of readymade products. Products are cotton shirts and denim jeans. This manufacturing unit will be indulging in manufacturing shirts and denim jeans for males. The main focus of the company is to provide products according to our target customer preferences.

Textile and apparel industry give a great contribution to the national economy especially for Indonesia. The whole industry of textile and apparel employ 2.4 million people in 2009 and the export value keep increasing in this latest 10 years, and for 2009 the export value reach US$ 9.26 billion. While its branch fashion industry has value about 20% from the total export of textile and apparel products. It makes this industry remained as Indonesia 's second largest export earner in non oil and gas sector. Besides, the Indonesia government really