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Case Study Of Mitsubishi's Smallest SUV

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(-- removed HTML --) Mitsubishi’s smallest SUV makes a statement. (-- removed HTML --) Straddling the white space between subcompact and compact SUV is the Mitsubishi Outlander Sport, a model big on value in a segment where prices continue to rise. The 2018 Outlander Sport comes in three grades, has available all-wheel drive, and provides two engine choices. (-- removed HTML --) Charting the Changes (-- removed HTML --) The current Outlander Sport rolled out way back in 2011. For 2018, it has undergone a number of changes, including an updated continuously variable automatic transmission paired with the 2.4-liter engine, a revised front grille, and a new rear fascia. Interior changes include a new center console design and a …show more content…

For $1,200 customers may upgrade to an automatic transmission. Add another $1,500 to obtain all-wheel drive. This model offers seven standard exterior colors, including Diamond White Pearl ($200 extra). You have your choice of two interior fabric colors. Numerous package options are for the choosing, including an LED Illumination Package ($440) adding floor illumination, tailgate light and interior light; a Protection Package ($495) bringing in scuff plates, a rear bumper plate and a bright tailgate protector. Standalone features include a rear large spoiler ($310), tonneau cover ($150), and roof rack crossbars ($315). (-- removed HTML --) Outlander Sport SE 2.4 (-- removed HTML --) The mid-level SE costs $23,835. This model includes the carpeted floor mats and a tonneau cover. Individual items available include remote engine start ($545) and LED fog lights ($350). Other upgrades include LED running lights, the larger engine, keyless entry with push-button start, Bluetooth wireless technology, and a 7-inch color display with Apple CarPlay and Android Auto smartphone compatibility. Smartphone compatibility is a big deal for consumers — Mitsubishi offers it for no extra charge, while some luxury brands charge $300 for an upgrade! (-- removed HTML --) Outlander Sport SEL 2.4 (-- removed HTML --) Mitsubishi prices the top-of-the-line SEL from $25,335. Upgrades here include high-intensity discharge (HID) headlights, black roof

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