Case Study Of Monsanto

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The fact that Monsanto was so easy to penetrate Vietnamese agricultural market not only question a huge number of social activists but also surprise many Vietnamese citizens including me. Monsanto was one of the main suppliers of Agent Orange - a military herbicide used in America - Vietnam war from 1965-1969, which has been causing millions of hectare deforesting as well as thousands of deaths and millions of malformation cases in Vietnam (Monsanto, 2009). Now Monsanto changed their business to agriculture sector, who “focus on agriculture working to find sustainable agriculture solutions” (Monsanto, 2009) and are selling genetically modified (GM) seeds to Vietnamese farmers. The problem is that a reliable conclusion on GM seeds’ benefits and hazards are still of highly controversial topic.
In fact, although Monsanto said GM seeds would help to solve the problem of food shortage, a great deal of people believe they have the potential risks of causing fetal diseases to human beings and spoiling the environment (British Medical Association, 2004). Combining with its bad history and reputation in Vietnam, no one has found a complete answer to how and why they could enter Vietnamese agricultural market without
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Particularly, Oliver (1991) argued that organisations using co-optation as a key tactic in strategy of manipulation in order to “neutralize institutional opposition and enhance legitimacy”. Likewise, Geddes (2003) used co-optation as the “alternative strategy … neutralise the opponents by co-opting them into the institutional structure of the regime” while Trumpy (2008) defined co-optation as a corporate capability to ‘‘bring the interests of a challenging group into alignment with its own

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