Case Study Of Nestle: The Infant Formula Essay

This paper will particularly focus on the food industry and will outline the ethical issue of food marketing towards children by reviewing the existing marketing ethics literature. The paper will evaluate the ethical responsibilities of marketing managers towards the issue of food marketing towards children and its impact. The paper will also explore and propose how managers of marketing can change their strategies to improve the ethical performance of the company by analyzing theories such as business ethics, social marketing and corporate social responsibility (CSR). It will discuss various theoretical approaches to marketing.

Newspaper in the United Empire and ireland reported that ITX could take their products. Nestle issued a statements in China and Singapore, protecting the safety of these milk in those countries. This can be a Nestle record from Singapore: "We wish to encourage all events that our baby milk items are safe for use and we adhere to the strict examination and safety requirements needed by the Singapore Agri - Food and Veterinary Power" (Young, 2005 , p.15). The situations of ITX in milk were reported in the United Claims, Europe and South Africa as well.The above statements are excerpts from the Case Study given. Here I want to explain that how this crisis become a global crisis. How does it become a global crisis? First of all, as we all know, Nestle brand is an international brand which is very famous for its dairy products. Around the world, when called Nestle, everyone will inevitably associate with baby milk products, milk for adults, supplement drinks and snacks like Maggi. So, when the occurrence of a crisis involving Nestle products, then we will certainly wonder whether the products sold in our country are safe to eat or whether the products sold in our country involved with ITX incidents reported in countries such as Italy, United States, Canada and South

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Nestlé has ten principles of business operations that everything they do in their business revolve around; Nutrition Health Wellness, Quality assurance and products safety, Consumer communication, Human Rights in business activities, Leadership and personal responsibility, Supplier and customer relations, Agriculture products, Environmental sustainability, and Water. Under each of these topics is a set of things Nestlé follows such as, making it their core aim to enhance the quality of consumer’s lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. Another is Nestlé, promises that everywhere in the world their products are safe and of high standard.

1. Using the BASES model described in Exhibit 9, forecast the estimated demand (trial & repeat) for the 2 pizza options under consideration: Pizza & Topping and Pizza Only. Most of the data needed for the forecasting exercise is available on pages 14, 15 and on page 34 (Exhibit 21).

Nestlé is a multinational company with headquarters in Vevey, Switzerland. This company was founded by Henri Nestlé in 1886. Nowadays, Nestlé is not only the largest food and beverage company in the world by offering more than 8,500 brands and 10,000 products, but also has grown to the global leader in nutrition, health and wellness company. It employed more than 283,000 people in more than 456 factories or operations spread over 80 countries around the world.

Nestle Ghana is facing both direct and indirect competition. Some strong competitors are Cadburry Schweppes Ghana Ltd, Cocoa Processing, Company NABB Brothers and Kings Cocoa Processing Company Ltd (KCPCL). All those competitors are manufacturing and marketing cocoa products. Cadburry and NABB Brothers are international companies which have large experience in international marketing all over the world. The rest are domestic companies which grow cocoa and manufacture and market cocoa products for Ghanaian citizens.

Nestlé, one of the biggest food companies in the world, has around 50 percent of the global market share of infant formula. Nestlé was charged with being involved, besides other corporations, in the death of many babies in Third World countries. They were accused of providing formulas to countries where people do not know how to use them properly, and they also encouraged mothers to depend on formulas, which contain all the nutrition supplements that infants need. This ethical issue was very critical for Nestlé and resulted in a series of boycotts from angry consumers around the world in response to this issue.

Company has to make the marketing strategies for making the product success in the market. And those general strategies would be effecting in different context throughout the company. To enter into the global market company has to use different signs, symbols, shape, slogans, by which is easily understandable to that country because if the product is not easily memorable to customers then they will easily move to the substitute product and then the product will have a chance for failure in that market. So before entering into the global market company has to research all the taste and preference of that country because to enter in to the new market it wants a very huge expense.

Here are some the common challenges which all the organizations face around the world and Nestle Bangladesh Ltd is also facing all of these challenges more or less.

Nestle is the world’s leading nutrition, health and wellness company. From Henri Nestlé’s humble beginnings with the first product, Farine Lactée, which revolutionized infant feeding, the company’s priorities have remained the same -about bringing high quality, safe and nutritious foods and beverages to people through all stages of life. In Nestle’s pursuit of delighting and satisfying the customers, Nestle’s products are adapted to meet local, regional taste preferences, religious and cultural sentiments and disparities in purchasing power.

Nestlé is a large international (191 countries worldwide) food and beverage company that is dedicated to shaping future generations into healthier people and improving the world as a whole. The company now known as Nestlé was founded in Switzerland as a result of the Anglo-Swiss Condensed Milk Company, founded in 1866, merging with Henri Nestlé’s company based on the infant food that he had developed, in 1905, after the two companies were rivals in the baby formula and condensed milk industry. After the merger in 1905 Nestlé was able to expand globally, with sales in Africa, Asia, Latin America, and Australia. Decreased availability of resources and goods in Europe during the outbreak of the First World War lead to Nestlé acquiring factories in the United States and Australia, furthering the company’s international development. In addition, the war was beneficial for Nestlé as condensed milk is non-perishable and therefore convenient to supply emergency rations; this caused a strong demand for the product during wartime. Nestlé, like many other companies, was impacted greatly by the depression era, but used this time as an opportunity to organize company operations and invent new products such as Nescafé. The outbreak of the Second World War brought fear of Nazi invasion in Switzerland and inspired Nestlé to open a second headquarters in the United States. Post-war prosperity was beneficial for the company, as it made it easier for many of their newer products such as Nestea

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.