Case Study Of Nike, A Global Environment, Transportation And New Technologies

1021 Words5 Pages
Nowadays, businesses must think big. It is not enough to be the best in the city or even the country. The goal should be to go global and take advantage of the opportunities offered by the phenomenon of globalization and be part of the “global market”. This is rather ambitious but some companies have stepped out their country’s borders and have gained global recognition. This has been possible mainly thank to the important advances made in the 20th century, especially in the area of communication, transportation and new technologies. These advances have allowed many companies to extend their activities from a local scope to one of global scale, but this also means having to take more responsibility and act correctly. Globalized companies have more demands to innovate and work in a new manner, in a constant changing environment, in which stakeholders demonstrate a growing interest over their activities, especially in those related to sustainability. In a more global environment, companies need to develop new skills related to sustainability management. For this assignment we will analyze the case of Nike, a company whose expansion strategy made it the global poster child for corporate ethical fecklessness (Zadek, 2004). Nike was founded in 1964 by Phil Knight and Bill Bowerman at a time when the sport shoes market in America was dominated by expensive products manufactured in the United States and Germany. While completing his MBA in Finance from Stanford University,

More about Case Study Of Nike, A Global Environment, Transportation And New Technologies

Open Document