Case Study Of Nokia

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BRIEF ON CENTRAL ISSUE/ MAIN FOCUS AREA Due to continuous innovation in technologies, cost of production has been reduced drastically and has caused the emergence of new devices in the global handset market and competition among companies have been increased heavily for survival. It has forced companies to change their business strategies. Few big companies acquired small companies to increase their market share, few followed a brand extension strategy by launching new products and hence increased their market penetration. For this reason, an integration between Microsoft and Nokia, two market leaders in their own rights, may create new opportunities to challenge the market. This acquisition and consolidated case study discusses the acquisition of Nokia by Microsoft. Throughout this case study, we will try to explore following key aspects in the aforesaid consolidation between Microsoft and Nokia, as per the scenario of 2010-11: a) Strategic business…show more content…
The alike is tried through side by side short liners given in Appendix-A. “SWOT” ANALYSIS INFORMATION A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. SWOT analysis helps a marketer or decision maker to evaluate thoroughly the difficulties/challenges involved in the project and helps in taking a decision to change in strategy. NOKIA’s SWOT analysis Strengths :-  Nokia's brand value. It is one of the most popular brands across world.  Easy to use phones.  Have advanced technology in manufacturing handheld devices and in multinational mobile network through Nokia Siemens Network.  Mobile for all in all the price ranges.  Nokia Phones had a high resale value Weaknesses :-  Poor Management.  Lack in

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