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Case Study Of Nucor

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Nucor Corporation is one of the major manufacturers of steel and steel products in the country. It is considered 11th largest company when it comes to the global ranking of the company. Nucor Corporation has faced several different challenges, which forced the Nucor to change its strategies and come up with new strategies. Some of the challenges that Nucor Corporation faced are over capacity. America’s steel industry has more capacity as compared to demands of the market. Unites States’ steel industry is having large capacity to produce the steel and Nucor has to face the same issue.
With the passage of time consumer demand is reducing, because now in the production process people need less steel. Similarly auto sales have been reduced with …show more content…

Nucor has its entire stakes in this industry because it has invested huge amount in the business; sustaining this business was very essential for the company. In order to hit back the market Nucor done major changes in its administration method and its strategic planning. For instance, Nucor Corporation left the conservative method of management and enters into market with new force and planning.
Concepts:
Major concepts used in the case study of Nucor are following:
• Horizontal merger:
Nucor has accepted the fact of the pressure they face it is not from domestic player only; it comes from foreign competitors too. Nucor starts focusing on horizontal mergers to reduce its competitors in the industry. Nucor focused on joint ventures and combined with Yamato Kogyo LTD to produce its products in the structural steel industry. It turned out to be Nucor largest division (nucor.com, 2012)
• Positioning:
Positioning means where a brand stands in the eyes of its target audience. Positioning helps the marketers in giving them a proper strategy and makes the target audience view a brand in the same manners. It focuses on priority or aim of the company. In the case of Nucor Corporation, it changes its positioning and came up with new, innovative strategies and products for its potential buyers (Brandeo.com, p. 2).
• Public

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