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Case Study Of Online Shopping

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1. Introduction, Background and Rationale:
Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming …show more content…

Customers go through this process to purchase products or services over the internet. Online shopping is done through an online shop, e-shop, e-store, internet shop or online store without going to the brick-and-mortar retailer or in a shopping mall to buy products or services.
Lazar (2016) highlighted on online shopping as one of the most valuable industries nowadays. About nearly 80% of the entire US population has shopped online; 50% have made more than one purchase. This equated to 198 million US shoppers in 2014 or about 78% of the entire US population according to Business Insider. This can be explained due to oft-mentioned notions that online shopping is convenient and a time-saver to most Americans (Horrigan, 2008).
Montaldo (2017) in a recent article indicated that marketers or e-commerce business owners can offer better deals in online shopping compare to brick-and-mortar stores because the expenses of running a physical store are far greater compared to an online store and considering the less operational costs to meet the needs of the customers, online stores can therefore lower the prices of the products to become affordable to customers. Although this does not imply to replace the traditional retail stores, it is clear that online shopping can better offer customers competitive prices, deals and

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