Case Study Of P & G

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Financial Feasibility
P&G’s financial viability is dependent on its ability to raise the start – up cash, assessment of financial performance of similar businesses and the overall financial attractiveness of this proposed business venture (Barringer and Ireland, 2016: 114)
Total Start-Up Cash Needed
P&G’s budget for the start-up cash needed for this new business venture is projected in Appendix C. This project is a highly capital intensive projected on USD22 million investment budget and will take approximately two years to construct. Having been in business for about 179 years, being a member of the Fortune 500 companies, listed on the New York Stock Exchange and operating 120 plants in more than 40 companies, P&G has the capacity to fund
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Through scanning the environmental trends using the PESTEL, SWOT and Porter’s Five Forces analyses tools(Appendix E & F), P&G will be able to come up with appropriate marketing strategies, goals, actions and programmes (Kumar & Goel, 2013). The following are the recommended marketing strategies for P&G in growing the Africa market:-
Overall Marketing Strategy
In line with the overall business strategies of market penetration, market development and product development, P&G may consider to pursue the market expansion as its main marketing strategy. This strategy will increase the sales of the existing products in both new and existing market segments in Africa.
Market Segmentation Strategy
P&G’s market in Africa may be segmented in accordance to geo - demographic segments in line with teenagers, adults, age, weight, income and occupation. The market may also be segmented based on income such as premier products for high income earners then economy products for low income earners. Behavioural segments may comprise of attitude and lifestyle (social class, personality, personal value). Lastly, the baby, feminine care market can be segmented based on product
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