Peta Essay

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

People for the Ethical Treatment of Animals or PETA for short is the largest animal rights organization in the world.

The American Society for the Prevention of Cruelty to Animals was the first humane society to be established in North America and is, today, one of the largest in the world. The organization was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. The ASPCA is a privately funded 501(c)(3) not-for-profit corporation, and has more than 2 million supporters across the country. It started in New York City and maintains a strong local presence, and now has programs that extend their anti-cruelty mission across the country.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

In 2003, PETA (People for the Ethical Treatment of Animals) released a campaign called ‘Holocaust on Your Plate’. This display compared pictures of animals in a slaughterhouse against pictures of Nazi concentration camp. This campaign stemmed from Nobel Prize-winning author Isaac Bashevis Singer, who wrote: ‘In relation to them [animals], all people are Nazis; for them it is an eternal Treblinka’ — a death camp in Poland” (CNN, 2003). It’s meant to emotionally target the viewer, similar to a scare tactic. It was also deeply insulting to many holocaust survivors. I believe this was a poor decision on PETA’s part, and the bad definitely outweighed the good for everyone.

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

What is the ASPCA the American society prevention of animal cruelty? They are trying to prevent the cruelty of animals and for the people who are treating them poorly should go to jail.

They spend money to make money with their fundraising. PETA is known for their insane campaigns, and in their 2011 990 filing it is printed that PETA spent 7.6 million on grassroots campaigns. Yet it is not enough to save animals? Of course, they have more important things to worry about. Campaigns such as urging Ben and Jerry’s ice cream to drop cow milk for human milk!

Back then, there were no such organizations similar to PETA who would fight for animal rights. The only things a person can do if they wanted to provide for animals are donating money to a community or volunteering at a nearby animal shelter. It was in 1980 when PETA officially started for the first time to protest against chicken slaughter (PETA). PETA is still an active group and they’re probably way bigger than they were when they started. The person the started it all and is still in control of PETA is Ingrid Newkirk. I would say that Newkirk is pretty much an extremist and to show how much she supports animal rights, she believes the way that the only way to show that is by being a vegan, not wearing any kind of furs because wearing furs

PETA is an organization that has been “trying to change the world” for the last 30 years. Usually, organizations that try to change the world focus on the negatives that people are doing, and glorify what they’re doing to create a good name for their company. A lot of the time, organizations try to reach certain people through advertisement. A great way to advertise a brand is through internet or social media, because with a click of a mouse information can reach a large number of people instantaneously. With the knowledge that they can reach a large amount of people, PETA makes sure what they post will not necessarily make the reader happy, but to create an alternate sense of reality; but like social media sites you and your friends run, does PETA really stand up for all the things they post, or is it just a scam gain trust and popularity?

People for the Ethical Treatment of Animals, the animal-rights group more commonly know by the acronym PETA, raises more than $25 million a year from its 1.6 million members and supporters. PETA not only campaigns for animal rights but also funds less known animal-rights groups to engage in activism. PETA is extremely adept at organizing public campaigns and mobilizing

PETA believes that animals should have a certain set of rights. However, those rights are not immediately evident. PETA acknowledges that the interests of animals are different than those of humans. In other words, a dog would probably not be interested in having the right to vote, but a dog would definitely be interested in not having pain inflicted on him or her

People For The Ethical Treatment Of Animals (PETA) is a non-profit animal activist group that focuses explicitly on exposing animal brutality and ensuring the safety of all animals. PETA promises to protect animals from misconduct, abuse, brutality, and inhumane slaughtering. The activist group’s official motto is, ‘’ Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way’’(PETA). This motto officially means that animals are not ours to use or cause essential harm to by no means necessary. PETA was created in March of 1980, after founders, Alex Pacheco and Ingrid Newkirk were inspired by Peter Sanger’s book ‘’Animal Liberation’’; which Ingrid Newkirk has said the book gave her