Case Study Of POPULAR

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

The company I have chosen to investigate for this assignment is Barnes & Noble, Inc. Originally founded in Illinois, USA, in 1873, this business has risen to become a Fortune 500 company. This bookstore chain boasts over 600 physical locations (cite source) in the United States, as well as a strong online presence. The success of its stores, and of its subsequent web and mobile applications, is proof of its dedication to offering a wide range of quality products and providing an excellent customer experience at all times.

In the article, “What Is Popular Culture and Why Study It,” Deanna Sellnow describes to one the importance of pop culture in our world today, how it shapes people’s identities, and the reasons they should be aware of our culture today. Whether people realize it or not, Sellnow says that pop culture screams at them from every angle of their lives. Although pop culture can be the things seen and heard in one’s surroundings, it is most prevalent through media. Movies, magazines, and music are all examples of mediated popular culture that is cheap entertainment for the enjoyment of the mass population. Many people are influenced when they tune in to the messages these things are sending. Some of these messages may challenge

The "economic buyer" view of consumers says that individuals will only buy the cheapest goods and

In this case, the traditional bookseller’s niche is overlapped the Big box retailers’. Because of the limited resources: only certain amount of people demand for popular books, they have to compete for the market of popular books. However, scale difference generates selection pressures. Obviously traditional booksellers have smaller scale and less purchasing power to compete with “Big box” retailers. When the electronic books came out, traditional booksellers struggle more. Although all booksellers were affected, “Big box”

Their inception in the book-selling world began with textbooks and other materials at discounted prices for the struggling student. The company established itself as college bookstores, which it still does today, on campuses like Harvard and New York University. In 1971, the business was purchased by Leonard Riggio, a bookseller himself, who decided to employ the idea of discounted books, but expand their demographic past college students. Leonard Riggio aimed to open the business more to the everyday shopper, and as such began offering best-selling fiction and nonfiction books to the general public. Throughout the 1970’s, Barnes and Nobles continued to open over a dozen larger retail discount stores, starting their own publishing house, and even starting their own catalogue, thus expanding their business to all over America. In 1974, Barnes and Noble was identified as the largest bookseller in the world. Leonard Riggio stated “As booksellers we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations.” In the 1980’s, Barnes and Noble began selling books online, and began their own book review website. In 2009, Barnes and Nobles staked their claim in the digital era by announcing the

In an article published for the National Association for Music Education, titled “Popular Culture and Video Games as Tools for Music Learning,” written by Adam Reyher. Focuses primarily on a video game called Rhythm Heaven Fever, Reyher discusses how the use of incorporating technology in the classroom by using video games will appeal to children more than traditional methods. He mentions how appealing to children through the type of music they enjoy listening to as well as using things that will keep their attention will unknowingly help them learn more.

Apart from my professional commitments, exalting success stories of E-Commerce platforms propelled me to go for my own online shopping venture “BookJugad”. The idea was to sell used internationally-authored books in good condition at the cheapest price. We established an end to end business

2-B&N and the book publishers are changing their business models to deal with the Internet and e-book technology by B&N developing its own e-readable devised called Nook. In order to meet demand and supply, they started to be actively in control of its supply chain by developing,

Goal: Entry of our bookstore into the existing market, and being recognised due to our unique style

Better World Books (BWB) was founded in 2002 as a B corporation, meaning it targets successful performance in three fundamental areas: financial, social, and environmental endeavors. BWB has grown successfully since its creation as a small, socially motivated firm to one of the larger, more successful corporations of its kind. Despite the impressive and inspiring performance and growth through creative expansions, BWB acknowledges the changing conditions of the used book marketplace and is pleased to outline a brief review of current strategy and recommendations for supporting operations moving forward.

In 1873, Charles Barnes opened a book-printing business in the USA. The first bookstore was set up by his son, William, in partnership with G. Clifford Noble, in 1917 in New York and it is the advent of Barnes and Noble. In 1932, at the height of the Great Depression, the bookstore was moved to its current location on Fifth Avenue.

POPULAR began its publishing business in the 1940s. One of its publishing subsidiaries, Educational Publishing House (EPH) focuses it core business on the publishing of educational materials for various subjects. EPH Hong Kong, EPH Singapore and EPH Malaysia are dominant players and respected publishers of quality educational books, both for school and home education.

Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore.  Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook

The second option involves entering the book production business. But, its potential is unlimited. Here we are dealing with huge market consisting significant figures of 50,000 new titles and 1,500,000 repeat titles a year. Moreover, the market for on demand and short run books is extended beyond the life cycle of normal book. This makes market interesting in terms of extent it can expand to.