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Case Study Of Parle G Biscuit

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Abstract:
Bread and biscuit constitute largest segment of consumer food in India. Both biscuit and bread are items of mass consumption in our country. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at 10-12 per cent annually. Parle-G or Parle Glucose biscuit are one of the most popular confectionary biscuits in India. For decades, productivity was instantly recognized by its iconic white paper and depiction of a young girl covering the front. The objective of this case study is to find out the reasons for the preference of people in glucose biscuits and also to know why Parle-g No.1 in this segment is. Further, it also brings to focus the infrastructure available to company which helps it to maintain supply and awards it has won over years. This study is also to looks into history of the brand and highlights the ideals on which it was formed. These strategies in terms of public relationship and advertisements which resulted huge market share have also been touched upon. Moreover, its availability in India and its exports has also been mentioned. …show more content…

The biscuits have a high nutritional value with amazing taste. Special attention is given to the fact that care and caution is exercised in the purchase of raw materials and high hygienic standards are maintained in all its manufacturing units. The international quality of the biscuits has made them a winner in the eyes of a common person. Besides the original Parle G glucose biscuits, the company has launched a premium version of its biscuits. “Parle G Magix” which was launched in2002, and this premium quality biscuit is available in double tastes of ‘Cocoa’ and ‘Cashew’. The same year also saw a new product “Parle G Milk Shakti” biscuits for the southern markets that were a combination of honey and milk. Overall, the product Parle G is a low cost product targeted towards the general

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