Case Study Of Perna Arts

To fully explain the relationship between Leadership and Management we need to appreciate that the two go hand in hand, they are by no means the same thing but they complement each other when driving any team to perform and exceed targets within a business. The manager’s job is very task-focused. They often have to follow company

Project management takes a leading role within operations. If done correctly, project management allows projects to be completed in an allotted amount of time, at an allotted budget, with an allotted number of employees as pre-determined through a vetted planning process. Many

There are many different types of leadership styles that are tailored to a firm's goals and resources and the leader must be able to determine which is best. Leadership can make or break an operation as is sets the operational structure and the amount of power each individual has. No matter what a manager must be able to effectively lead a team. They need to be able to motivate individuals and keep them on task so they may reach their goal within a timely manner. Without leadership an operation can fall to pieces if employees lack direction, are unaware of the goal, or lack the passion to execute their task properly.

There has been a long debate about the functions of leadership and management. Kotter (1990) argued the goal of leadership is to pursue the adaptive and constructive changes and the purpose of management is to acquire stability and consistency. In addition, he suggested that the process of leadership is to influence others and management is to maintain operations and accomplish goals.

Leadership and management are needed to convert challenges into opportunities. A manager can be seen as a ‘person who has the responsibility, control and influence over a person or group of people and their activities’. Leader = ‘being a person’s reason for doing something’

Roles of leadership produces change among the movement, establishes direction, aligning people, motivating and inspiring. The roles of both leadership and management have impact on each other and can inspire and make one advance into something they did not believe they have in themselves. Functions of management are making sure employee’s time is managed, jobs assigned are structured, and problems are solved with a prominent solution. Leadership functions are providing a vision one can build up in one’s mind that evolves into a big picture, building goals and teams to brooding ideas, and motivating people that energize them to be motivated to want to work. These roles are similar because leaders can manage and visa verse. Leaders lead people while management delegates roles to lower

The project manager has almost total authority over the members of her team in the projectized structure. She makes assignments and directs team members’ task efforts; she controls the project budget; she conducts team members’ performance assessments and approves team members’ raises and bonuses; and she approves annual leave.

Project managers play the leading role in the project management process: They are accountable for the completion and delivery of projects. They create an atmosphere of teamwork and collaboration in which a defined goal can be achieved in a controlled and structured manner by a group of people. Project managers manage projects on a day-to-day basis, maintain a continuous focus on moving projects toward their defined objective, drive the decision-making process and execute milestones according to plan

A good leader led his team to improve their skills in order to achieve the goals, as Lafaste stated “as a leader, you must be able to relate to the team and earn their respect and loyalty to the goal. This cannot be accomplished by being a dictator and micro-managing the team and the members. A leader must manage and master the core competencies”. Once again, I can point the role of the Project Manager, leading and motivating, not solving the problems but being sure that the problems are solved, by his team.

Leadership is a vital characteristic to be successful. Managers are often called to act as both a leader and a businessman. Finding a balance between managing and leading can be the difference between success and failure. Managers are asked to control their employees and promote the welfare of the business. Leaders, on the other hand, focus on fostering their mentees welfare and turning weaknesses into strengths.

Leadership is just one of the many assets a successful manager must possess. Care must be taken in distinguishing between the two concepts. The main aim of a manager is to maximize the output of the organization through administrative implementation.

With processes and procedures remaining constant, the managers main role is to motivate their employees to produce the best results within existing processes while meeting, and ideally increasing, expected output. Good leadership skills help managers sufficiently support their employees. Gathering data on the management teams leadership abilities, and specifically analyzing how each manager assesses their leadership skills against what their employees perceive their leadership skills to be, is a vital first step.

Management plays one of the most vital roles within a company. Effective leadership improves the efficiency of the organization, ensures deadlines and launches are met, and empowers subordinates to be accountable for their objectives.

The Perna Arts company also resorted to new marketing strategies which consisted in building the awareness of its film customers from the early idea of the film till its production and its delivery to its customers. The building up of the promotion is different from the old one used before the company faces competitors and a setback in its revenues. By education , Perna Arts ventured in education by founding its own institution to “provide training across all the creative and technical aspects of .film making”. This trend had been intended to create as stated in the case , a benchmark for excellence. This creative approach helped the company to come back in force in the film industry in

To me, the role of a manager is to be able to lead others to meet the goals of an organization while also providing the mentorship to assist employees in realizing their potential. As Bennis noted, “becoming a leader is synonymous with becoming yourself; however, becoming a manager is becoming what a company wants you to become” (as cited in Toor & Ofori, 2008, p. 64). It is not enough to simply manage a specific function, creating standards and procedures, it is also necessary to engage and ignite excitement in employees. I am driven professionally to become a better leader and thus have a positive impact on others. It matters to me in a management role I do more than provide direction and maintain standards, but that I inspire others to lead and also assist in their positive professional development.