Case Study Of Pestel Analysis Of Emaar

3788 Words16 Pages
Contents - 1 -
Table of Figures - 2 -
Executive Summary - 3 -
Company Overview - 4 -
Strategic Decision Making Importance - 5 -
External Analysis of Emaar - 5 -
PESTEL Analysis - 5 -
The Role and the intention of PESTEL Analysis - 6 -
Porter’s five forces and the competitive position - 9 -
Internal Analysis using VRIO Framework - 11 -
SWOT Analysis & TOWS Matrix - 14 -
Stakeholders Analysis & Mapping - 15 -
Challenges and Recommendations - 17 -
Bibliography - 19 -

Table of Figures

Figure 1.1 - Porter’s Five Forces Model - 11 -
Figure 1.2 - VRIN Framework - 12 -
Figure 1.3 - A Diagram for Inimitability - 12 - Executive Summary

This Case study is intended to provide strategic analysis for Emaar properties and providing it with
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(Johnson, G., Scholes, K., and Whittington, R., (2011))


The formation of UAE Real Estate Regulatory Authority (RERA) was to organise regulatory activities in the country. The main fear is about foreign property developers, who leverage their projects from local financial intermediaries, due to lack of sufficient capital. The government intention is mitigate the risk on the quantity of available finance to foreign developers, who do not have capital financing of their projects. It becomes a buffer to be used in case of a crisis.
The local industry of flourishing real estate is securing the UAE government’s economic diversity. Indulgent government policy structures and active participation of private sector have facilitated the UAE economy’s progress. Furthermore, the positive factors like growth of population, rapid economy increase and encouraging travel and tourism sectors, high purchase power and the confidence of the customer are driving the industry. The malls anchoring the hypermarkets, highly developed free zones like JAFZA, shopping events like DSF and tax easing provides supplementary growth to the

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