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Case Study Of Phab

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As a consultant for the OIM Consultants firm, I believe it is important that technology and supply chain needs of Phab, a smartphone, phablet, tablet and accessories retailer based in England, be met to support the continued growth of the business. Phab, which is owned by Mr. Ogonwe, grew from a stall in the market to eleven shops in England. Furthermore, Mr. Ogonwe had bought eight of these shops from Networkz, which he has a desire to operate under the Phab brand. Networkz deals with the whole phone market and supplies a full range of networking kits and accessories for home broadband. In addition, Networkz arranges and deals on devices with the major carriers in the UK, such as Vodafone, EE, and O2. Networkz has two outlets in Norway. The …show more content…

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Changes that will be required to improve the Business Process at the Phab
Organization
Improving the Logistics of Phab’s Organization
As mentioned previously, Phab’s Organization intends to open a new warehouse in the north eastern section of England. The company will have to coordinate delivery of supplies to and from the warehouse to the various outlets in
England and Norway. In order to achieve this, the company will first have to implement measures that will ensure that goods can be delivered to the consumer in a timely and efficient manner (Brown & Harvey 2011). Therefore, the methods to transport goods and supplies from the warehouse located in North Eastern England by train using the London, England to Oslo, Norway (assuming if the outlets are located in and around this area). Since London is located in the south western region of
England, additional transportation by rail or truck freight.
According to Forkenbrock (2001), transportation costs using “intercity general freight TL [truckload] trucking” and “rail freight transportation” imply that these costs are “substantial” (p. 335). For general freight TL trucking, the external cost is

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