Case Study Of Poutine Bar

Malcolm Gladwell uses some very shocking facts about French fries and how unhealthy they are for the body. He states the average American eats about thirty pounds of French fries a year. In 1990, health concerns arose about using animal-based cooking oil to deep fry them. This

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Currently Nestlé’s Hot Pockets are not offered in Canada, but when they will, all varieties will be offered at supermarkets like Sobeys, Safeway, Superstore,

Every month there is a “Flavor of the month” (This month is Scary Berry.). In contrast Eegee's has different types of fries that are served. Such as ranch fries, chili cheese fries and pizza fries. Subway does not offer fries on their menu.

Kimberly Amadeo from about.com confirms for us that, “In economics, there are five determinants for individual demand” (Amadeo, K. n.d.). As demonstrated in our module reference materials these determinants are labeled as: income, price of related goods, population, tastes, and consumer price expectations. For the purpose of this essay, in brief I will elaborate upon tastes and income. As, I surmise these are two major factors that could effect change in the demand of the GNC product, let’s first content with the factor of tastes.

The first factor is the availability of substitute goods, which are goods that can be utilized instead of the original good. If there is a substitute good available, the demand is likely to change more because people can buy different products. On the contrary, if an item has few substitute goods, it may not gain or lose customers. In Canada, Nike shoes have lots of substitute goods like Adidas

Maple Leaf Foods (MLF), a result of many mergers and amalgamations, has been in Canada for over 100 years. Its operations focus on three core areas: meat products, agribusiness and bakery products. The meat product group is the largest, with sales to about $2.5 billion in 2000. Each business is made up of independent operating companies (IOCs), with each IOC run by a president and encouraged to follow a common set of values. Efforts are underway to optimize vertical coordination of the IOCs. A major concern for the meat product division is the loss of market share in the hot dog industry where average price per kilo is increasing

The people of Quebec take pride in their differences, offering visitors a unique experience not found in other parts of Canada. French-Canadian cuisine, arts, and culture are on full display throughout this cosmopolitan city. Every Canadian should visit at least once!

* According to the brief given on Papa Geo’s restaurant, there are about 10,000 families living within 15 minutes of the restaurant. Of these, between 3% and 5% are rich households (Phoenix marketing international, Wikipedia) and it is assumed that another 15% comprise of high income and upper middle class households. That leaves about 80% of the 10000 families in the area,that are the target market for the restaurant.

Gordon Food Services, known as GFS Canada distributes fresh foods, canned and dry foods, fresh and frozen meats, seafood and poultry, special orders, equipment supplies and cleaning chemicals across all provinces of Canada. GFS Canada is one of the largest foodservice distributors in Canada.

To mitigate this, we suggest filing a trademark for “May’s Chocolate Moose”, to be used exclusively for wholesale offerings. We suggest that Chocolate Moose continue to emphasize its signature moose logo and current color scheme, while also making sure that “Made in Bloomington” is emphasized on the packaging. If executed in this fashion, we are confident that marketing in wholesale markets under this trademark will be conducive to and recognizable as the Chocolate Moose brand. As mentioned in the previous section, we also suggest that Chocolate Moose create an online order platform for commercial sales which will allow Lovey to better track orders, while also eliminating the inherent risks associated with the current phone call system. To save on production costs, we propose Chocolate Moose provide grocers with their six best-selling ice cream flavors. These flavors include Vanilla, Vegan Vanilla, Moose Chocolate, Vegan Chocolate, BC Coffee, and

This data provided the researcher an idea about how much BonBonHolic can sell its chocolate truffle considering its cost.

According to Mr. Joe Magsaysay, the owner and CEO of Potato Corner, he mentioned that kids in the Philippines ages 5-12 years old will always be their primary target. And as a part of their branding, they made a mascot named “Spudster” so that it will be more appealing to kids (Our History, 2017). But until today, the millennial generation is still into flavored fries because first and foremost, they grew up together with the business that started in 1992 and they basically love french-fries as a whole (Asian Institute of Management, 2007). Indeed, French-fries are for the kids and those who are kids at heart.

Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The Krispy Kreme Manufacturing and Distribution segment sells doughnut-making equipment, mix, other ingredients and supplies

target markets with respects to that product. For this reason, in this report I picked