Case Study Of Samsung Electronics

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.

Samsung Corporation can achieve value chain and network by understanding how the customers’ needs are achieved (Lee, n.d.). Samsung management has to ensure that the ways given are the best hence making it achieve the best overall. This may be a short term and long term success towards the electronic growth hence making the Corporation to achieve the best in the long term. There is need for understanding different strategies that when incorporated leads to attraction of customers (Boro, 2012). The value chain and network ensures a variety of networks for instance by developing a system that increases the amount of revenue through the available customers who are in need to purchase the devices (Samsung, 2015). The customers value management is important since they form a system of electronic growth and success across the market.

Samsung Electronic Logitech is a particular organization which gives logistics procedures to residential, worldwide, and Business to Business (B2B) participation. It likewise deals with a full scope of exchange bolster capacities for Samsung Electronics Company. It has 3200 residential accomplices and 600 accomplices abroad its systems with a capital of 5 billion. By collaborating with Samsung Logitech Company, Samsung can make noteworthy worth for its items where it has numerous circulation bases on the world. The real backups which suit most of the logistic administrations are named "Samsung Electronics Logitech" and "Samsung Electronics Europe Logistics". Samsung Electronics Logitech is in charge of taking care of both inbound and outbound logistics. Its obligation additionally includes the installment exchange and managing outsourced organizations through the worldwide ERP framework. Samsung Electronics Logitech gives overall sea/air sending logistics (combined transport) administration for Samsung's items traded from Korea (Samsung Electronics Logitech Company, official

Executive summary: The main purpose of this report is to look at background, vision, mission, products, support services, and market competitors of Samsung Frameworks. Samsung covers a different range of segmentation and customers. It also covers procedures which Samsung Company uses to ensure that their promotional strategies are up to date and relevant to the customer’s needs. It provides different rights to customers with regards to faulty products and unsatisfactory services. The report found that events and networks are very suitable for employees to maintain their referrals.

Samsung is a well-known and acknowledged industry leader in the digital arena. The digital powerhouse strives to create superior products and services hoping to improve the lives of their customers around the world. Samsung has diversified their company products from consumer electronics, to telecommunications, home appliances and now a smart car. Samsung has shown that the successful diversification that it has been able to integrate into its operations has become an essential element in the company’s strategic plans. Samsung’s technology products include the screen technology, TVs, batteries and chip design. It also has manufacturing operations such as general manufacturing which comprises semiconductors and components, system production which involves applications and software and the device assembly packaging like the label assembly and batteries (Hong, 2012).

There are a surplus of products such as batteries, hard drives, televisions, air conditioners and Smartphone being manufactured by Samsung. Samsung electronics is spread across 80 countries and has developed a reputation by emphasizing on innovation in its management strategies. Samsung has got a bunch of sections within their organization, stretching from technology, manual labour work, markets and consumers. As a worldwide company with roughly 200,000

From a small export business in Taegu, South Korea, Samsung’s innovative and top quality products and processes has brought them to be one of the world’s leading electronic companies. Lee Byung-chul was the founder of the Samsung and also one of South Korea’s most successful businessmen. Now, Samsung is South Korea’s largest business group that is ran by Lee’s family which is known as a chaebol based company. In the late 1960’s, Samsung entered the electronics industry. In 1980, Samsung entered the telecommunications hardware which caused the facility to be developed into a telephone and fax manufacturing system and eventually became the center of Samsung’s mobile phone manufacturing. From the beginning and to the end, Samsung has reached outside its boundaries, making it successful and continuing to grow and prosper.

Recent quality related issues have put Samsung Electronics, one of the world’s largest technology companies at risk. These quality concerns, spiked through recent recalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support, faulty electric components, audio, and safety. Of the main issues, display and customer service support appeared to be the most detrimental. Once the patterns and themes became visible, Samsung and its quality director Kevin Sarni were challenged with immediately identifying root causes. This was

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung Electronics also “recognised the ever-increasing importance of compliance management and set up a dedicated organisation to deal with the issue extensively” (Samsung Electronics, 2013: 54). It hired third-party agencies that were registered with the Electronic Industry Citizenship Coalition (EICC) to audit its supplier compliance, which was followed by the supplier evaluation. In the 2014 sustainability report, Samsung Electronics announced the weaknesses of the working conditions based on the surveys completed by the employees in the supplier factories, which 57 per cent of the weaknesses were found in labour and human rights area, and 34 per cent in health and safety.

In 1938, Byung-Chull Lee founded Samsung at Daegu, Korea. The company first started the business as a food

Samsung, one of the largest multi-billion dollar corporations in the world is analysed for the purpose of this essay. Samsung group is South Korean company that was founded by Lee Byung Chull in 1938 as trading company. Now, Samsung has grown up and producing about one fifth of the total country’s export. Samsung main business is in electronics, construction, heavy industry, defence industries. Other major business of Samsung is including entertainment and advertising. As a profit organisation, Samsung vision and mission is to create new market efficiently through developing innovative technology and be trusted market leader to enrich people’s

Samsung is a multinational company with a range of subsidiaries and affiliated businesses, most of them united under the Samsung brand. Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux (Daniel S. 2010). Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The stakes have never been higher, but the risks have never been greater. Apple and Samsung have long been duking it out for the title of king of the smartphone market.

Samsung is a South Korean multinational corporation company headquartered in Samsung Town, Seoul. It includes many subsidiaries and affiliated businesses, most of them combined under the Samsung brand. Samsung was established by Lee Byung-chul in 1938 as a trading company. Samsung penetrated the electronics industry in the late 1960s and also it entered the construction and shipbuilding in the mid – 1970s. Noteworthy Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries and Samsung Engineering and Samsung C&T.