Case Study Of Samsung Galaxy Note 7

Samsung is the 7th most valuable brand in the world fuelled by its success in the smartphone and TV industry (Interbrand, 2014) (Forbes, 2015). Its product innovation and design capability has allowed it to win 11 consecutive awards at the consumer electronics show (Samsung, 2014) and has strong commitment to producing ecologically friendly products (Han, 2010).

In 2011, there is a lawsuit of Apple accused the Samsung that they damage their many patents in samrtphones and tablets fields (Jackson, 3). Also Apple 's complaint included specific federal claims for patent infringement, false designation

After news of the exploding battery on Samsung’s Note 7, the South Korean company has decided to issue a recall of all 2.5 million phones. The company may have to spend nearly 1 billion dollars to replace all the defective battery. After the success of Samsung’s Galaxy S7 the timing of this recall couldn’t have been worse. However, this recall may be worth the $1billon as it could potentially save the company’s reputation in the long run. Still, the $1 billion will only represent less than 5% of the projected $20.6 billion in net income.

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Its main marketing strategy is the key to evaluation. Samsung rapidly creates new gadgets that would satisfy the need of customers and for several years Samsung has never failed in this

Samsung has caught up in operational management issue in maintenance, technical support and warranty which is very crucial for customer satisfaction the loyalty towards the company. Not on this below show some issues in Samsung Company.

Back in the 1960s, Samsung was just a company that had productions on low-end brand technology until the new product development was discovered by the new CEO which at the time their company goal was to beat Sony and become the biggest electronic consumer brand. The company’s first step was to generate ideas. According to the textbook, idea generation is a systematic search for new product ideas from internal/external idea sources and crowdsourcing. Samsung has created a unique test to evaluate their products before putting it out. If it made someone go wow then it passed the test. The company’s copycat product has now become the norm. their marketing strategies change on distributing products is that they would alter the system which has been used to produce the low-end products in the production system of innovative, fresh and high-end electronic products. Samsung has also changed their business distributors from Wal-Mart to a high-level distributor like Best Buy to attract high-end customers so the company can expand market shares.

refuse to admit there is a problem and recall the products. This scenario also indicates some of

First of all, these two companies have sold millions of phones to people worldwide. Samsung is a South Korean company while Apple is founded in the United States of America. Samsung sold approximately 83.4 million phones, but that number decreased because of the battery issue on the Samsung Note 7, which was a overheating problem that was causing the battery to overheat and then explode and there were some incidents that people reported burned them while their phone was on their pocket or while it was charging, and the number decreased to 76.7, while apple sold approximately 77 million phones. In the marketing industry this was a major issue because it affected the company really bad, with horrible feedback and sales decreased. This wasn’t really a big problem to the company because they worked hard

iPhone 7 is Apple 's line of smartphones which are based on Apple 's operating

Samsung has long been one of the largest manufacturers of electronics components in the world. The main electronic components include semiconductors, flash memory, chips, hard drive devices, and lithium-ion batteries. Apple, Sony, HTC and Nokia are the main clients for the components. [3]

Recent quality related issues have put Samsung Electronics, one of the world’s largest technology companies at risk. These quality concerns, spiked through recent recalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support, faulty electric components, audio, and safety. Of the main issues, display and customer service support appeared to be the most detrimental. Once the patterns and themes became visible, Samsung and its quality director Kevin Sarni were challenged with immediately identifying root causes. This was

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

While the Samsung had become more familiar and more favorably regarded among consumers, it still carried many strong associations with the company’s past, when Samsung’s consumer product line consisted primarily of low-to mid-range products sold at affordable prices via a