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Case Study Of Sberbank

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The reason Sberbank case study is analyzed in this paper as an example of current actor in banking digital transformation in Russia is quite obvious. This traditional bank has leading and strong market position in Russian Federation and countries of its presence (22 in total). Even though the depreciation of the ruble has hit hard on the positions of Russian banks, they have so far managed to maintain their leadership in Eastern Europe. The Banker (2016) notes that Sberbank continued to lose ground: if in 2014 it took 33rd place, in 2015 - 43rd, then in 2016 only 51st. Nevertheless, the Russian banks have so far managed to maintain a leading position in the region of Central and Eastern Europe - Sberbank ranked first in these regions in terms …show more content…

Sberbank over the past few years has already modernized a number of internal and external processes and technologies: created an industrial risk management system, modernized IT systems, centralized operational work, increased efficiency, manageability and quality of the Bank's processes. A fundamentally new management team was created, new skills and capabilities of the team were applied, advanced management technologies were implemented. Understanding of the fact that digitalization of the bank is inevitable, in order to maintain and improve Sberbank’s current positions in the market, had come several years ago. In the company's development strategy until 2014, the top management of the company identified five priority areas: increasing quality of client-oriented service for all customer categories; centralization and consolidation of internal functions; implementation of the ideology of continuous improvement (SPS – Sberbank Production System); HR management modernization; and developing international …show more content…

The bank integrated its remote service channels with the Aeroflot system, which allowed the company to provide its customers with convenient service for purchasing air tickets. A service for transferring funds through its own information and payment terminals was introduced to repay loans received from other banks. Sberbank also introduced a self-learning fraud monitoring system that monitors financial transactions and authorizations in real time. A new product, E-invoicing, was launched - a service of paperless legally significant electronic document management, including the submission of reports to government agencies. This service is integrated into the Internet banking platform for corporate clients. Another new product of the bank was SMS-acquiring. This is a payment system that allows sellers to receive payment for their services via SMS messages without the client presenting a bank

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