Taco Bell Crisis Essay

A good leader is one that motivates others to do well, not because they have to but because they want to. A great leader knows and understands their vision and is unwilling to compromise their values or morals to achieve success. Not all influential leaders are publicly known for their accolades. It is not until something negative or perceived as negative is brought to the public’s attention that these leaders are judged; such is the case of Truett Cathy, the founder of Chick-fil-a. Standing firm on this beliefs in God and Christian principles he turned a small diner into the multi-billion dollar company, Chick-fil-a that generates more profit in 6 days, than its competitors in 7 days (Williamson, 2014,

Former owner Samuel Truett Cathy was well known for his Christian values and wanted to incorporate them in his restaurant. Unlike many fast-food restaurant, all Chick-fil-A locations are closed on Sundays, as well as Christmas and Thanksgiving due to his religious beliefs. In fact, his morals can be exemplified in the purpose statement for Chick-fil-A. Also, Cathy believed that Sundays are supposed to be spent in worship and time with an individual’s beloved family. According to Green, (2014), the headquarters of Chick-fil-la displays several Bible quotes and crosses and even a four feet tall statue that depicts Jesus washing the feet of a disciple, which signifies as a symbol of servant leadership.

On April 19, 2011 the lawsuit against Taco Bell was terminated. The California woman renounced the lawsuit willingly. Nevertheless, Taco Bell did not change their products, ingredients, or publicizing their sales plummeted because of the lawsuit. The lawsuit insisted that the court order Taco Bell to accurately label their products as taco meat filling to make the community cognizant of the accurate content of their food. Taco Bell contradicted all of the accusations about their beef being falsely publicized. The lawsuit lasted for two months and Taco Bell had to pay out three to four million dollars to repair their

I recently have been consuming the delicious products of the Chick-Fil-A in Sunset Hills Plaza.

Last week, Stanford University announced a plan to cover tuition costs for more accepted students. Tuition typically runs around $46,000 per year. The school said that 77% of its undergraduate students currently graduate with no student debt. However, the goal is to create a more accessible education.

The Chic-fil-A case study is about what transpired to the American fast food chain named Chick-fil-A after certain subtle statements that were made by the fast-food chain’s current boss. Chick-fil-A is a family owned business and basically, the business is run on the basis of Biblical principles and accordingly; they are closed on Sundays (Chick-Fil-A, 2012).

In a review of the Taco Bell lawsuit, the information presented indicates that a lawsuit was filed against the company by a disgruntled customer in 2011, questioning the quantity of beef in their products. The claims of the lawsuit were that there was “more filler than beef” (Crandall, Parnell, & Spillan, 2013) in the company’s taco meat product. As a result, Taco Bell in January 2011 met with their crisis management team and devised a media campaign acknowledging the issuance of the lawsuit filed against the company. This campaign included print as well as social media ads acknowledging the issuance of the lawsuit against the company. In the Newsprint ads which were posted in national carriers, the company thanks, those responsible for filing

Chipotle Mexican Grill was founded by CEO Steve Ells in July 1993 after receiving his degree in culinary. He worked in in a high end restaurant for two years he inspired to create his restaurant from small Mexican restaurants in San Francisco mission district. Steve’s idea is to put his mark on the concept by stuffing tortilla with gourmet ingredients. He used small business loan and financial funds from his father and Steve Ells opened his first restaurant named by Chipotle Mexican Grill in Detroit, Michigan. Steve created an open kitchen to make the customers interact directly with the employees and have control on the food they are ordering. Chipotle Mexican Grill is on of the fast Mexican restaurant chains, with 400 outlets in 20 states.

When the Washington Post releases the finding from “Friends of the Earth” that Kraft Foods product labeled Taco Bell Originals taco shells contain “Cry9c” known as StarLink, Taco Bell Corporation will face a public perception that Taco Bell restaurants are serving or selling tinted food products. Less than one year ago (November 1999) Taco Bell Corporation lost some public confidence due to the E-coli outbreak from tainted ground meat. Our response during the November 1999 outbreak should be duplicated to assist with the public perception related to tainted products. While the restaurant products are separate from the home products, they will be linked by our Taco Bell branding. Our use of media outlets, phone banks, and websites should be used. Our legal team will need to begin its preliminary research into the subject for reports and recommendations before the press release. Senior executives from Kraft Foods are being contacted to begin planning a united response to the upcoming press

In 2011 a lawsuit was filed naming Taco Bell as the defendant stating that Taco Bell’s meat was full of fillers add little to no beef actually in the mix. The lawsuit was filed by a vexed customer, however, there had already been some claims made over the internet as to the makeup of the Taco Bell meat this meant a potential crisis and even more so with it being all over the internet. Taco Bell had a crisis management team set up that got together after the news of the court case was out so that they could decide what the company's response would be. Taco Bell decided to go in the route of using social media to talk about the crisis at hand. The headline on social media said “Thank You for suing us” and this was done to catch people's eye

Taco Sams aims to tap various types of market from students, working class, barkadas and families who would want to experience and avail of authentic, reasonably priced, quality Mexican dishes. Its products would consist of the basic and familiar dishes such as Burritos, Tacos, Enchiladas and Nachos. We aim to duplicate a Mexican street food experience to our customers. Taco Sams would focus on the ensuring that the quality of its food and service are outstanding to gain market edge with its competitors. We have seen a huge demand for the dish, as observed in three of the more popular establishments catering to Mexican dishes. We aim to slowly but surely acquire market share by making sure that we consistently focus on improving the quality

The size of potential synergies is small as Burger King and Tim Hortons will continue working as distinct brands. As a result, only common corporate services and several purchase savings will enjoy any arising synergies.

Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver, Colorado. His goal was to serve high quality, delicious food quickly and in a “fast-casual” setting (Ells).

Fast food company’s pride themselves on making orders and food in a timely fashion as well as providing high quality food and an atmosphere for all, but what happens when a huge crisis happens and it ends in lawsuits. In this article, I will discuss Taco Bell’s 2006 E. coli crisis and how it came to be a crisis for the company. Next I will discuss some of the actions Taco Bell took to manage the crisis once it escalated and how the company approached to handle the crisis. In other words, did they do it great or poorly. Lastly, I will discuss how certain theories relate to this E. coli disaster that affected dozens of people and hurt business.

I met up with Mao Yang and her Assistant Manager Arnold. This time I asked about the safety aspects and how employees are trained. I also spoke with serval employees about how they felt about the safety of the store.