Case Study Of Target's Vendors In The Decrease Of Showrooming

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Target vendors will now be faced with “stepping out on faith” not knowing whether the adjustments made to their business and products will help Target in the decrease of showrooming. Target’s vendors are risking the customer-favoring the price and the design of the product. Vendors will begin to wonder will they be able to profit from the change or will it drive them into the ground. They will ponder on the difference being cost efficient or will it drive up the costs to develop the product. The vendors could start to use “in store only” on some of the prices of the products to make sure that competition cannot copy the prices just as well as “online only”. Hopefully doing this will make customers go to the store to purchase at a reasonable
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