Case Study Of Tata Megapixel

The first stage is problem recognition. This is where the consumer becomes aware that they need or want something. For example, say that the consumer is watching television and a commercial for new tennis shoes comes on, they now remember that they are in need of new shoes due to the fact their old ones are worn out. The second stage is information search. This stage is when the consumer thinks back to previous shoes that they have purchased, to get an idea of what they want their new shoes to provide for them such as comfort or style. The consumer also asks friends and family members what they prefer so the consumer can compare it to their preferences. Also, if the consumer wants to go into further research they can go to different stores and compare products and prices. The third stage is evaluation of alternatives. In this stage the consumer may decide they want sandals or dress shoes instead of tennis shoes. The fourth stage is purchase decision. This stage lets the consumer decide where they want to purchase their product and how they are going to pay for it, whether it is with cash, check, or credit card. The fifth stage is the official purchase and the sixth stage is the post purchase evaluation. The sixth stage is when the consumer tests the purchased product to decide if they are satisfied with the outcome. Although there are six stages of the consumer buying process that doesn’t necessarily mean

Provide wide range of modern, eco friendly and high quality vehicle to meet the needs of the customers

Volkswagen Group India offers different types of cars for all price segments. Bellow described different layers of the Indian family’s budget and cars offered by Volkswagen. Volkswagen India’s strategy is to offer product oriented to the environmentally friendly vehicles and with the high level of efficiency. Excellent example might be the BLUEMOTION Technologies incorporated in the Volkswagen cars. The main idea of this technology is to mix mobility and sustainability, product mainly oriented for the customers who care about the environment but still do not ready to ignore the economical features and the original meaning of the car.

Identifying Customer’s Needs TATA realized that people need a car for daily use in a radius of 30 miles, which should have the following properties:  fuel efficient  compact to park and reliable

Before World War II [the Crosley Corporation launched a subcompact model] at the Indianapolis Motor Speedway. The car failed to gain traction and soon disappeared. After World War II, [the BMW Isetta Micro Car] found a niche in a European market recovering from the war. When Nash decided to take a shot at the American market with a small automobile, they knew the marketing campaign behind it would ultimately decide if the vehicle flourished or died on the vine.

* Improving the image of the product by going directly to the consumer with an effective communication strategy.

company’s business strategies. Given the high quality of the cars they produce, with better service provided, more targeted

Mahindra & Mahindra was established as a steel dealing firm in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C Mahindra and Malik Ghulam Mohammed. After India achieved freedom and Pakistan was formed, Mohammed settled to Pakistan. The company altered its name to Mahindra & Mahindra in 1948. It in due course saw a business chance in intensifying into manufacturing and selling larger MUVs, starting with the assemblage under the license of the Willys Jeep in India. Soon established as the Jeep manufacturers of India, the company later started manufacturing Light Commercial Vehicles (LCVs) and agricultural Tractors. Today, Mahindra & Mahindra is a dominant player in the utility vehicle manufacturing and classifying sectors in the Indian automobile industry with its leading Mahindra XUV 500 and uses India's growing global market presence in both the automotive and farming industries to thrust its products in other countries.

A plant was established at Gurgaon in Haryana, and the brand Maruti took its birth. Suzuki motors Japan owns 56% of the shares of Maruti. As of 2012, Maruti has a market share of 37% in India. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto, to the hatchback Ritz, Celerio, A-Star, Swift, Wagon R, Zen and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi-Purpose vehicle Suzuki Ertiga and Sports Utility vehicle Vitara. In Feb 2012, the company sold its ten millionth vehicle in

In 1981, Maruti udyog Limited was established but actual process of production started in the year 1983. They started with Maruti 800 cars which was the only modern car at that time available in India. The competitors were Hindustan Ambassador and Premier Padmini. Initially 74 percent of the company was owned by government and left 26 percent by Suzuki. Later on in 2007, Maruti udyog didn’t have any government control as they sold it to Indian financial institution.

Between 1970 and 1984 cars were considered a luxury product; manufacturing was licensed, manufacturing was restricted; there were quantitative restrictions on import and a tariff structure designed to restrict the market. The market was dominated by 6 manufacturers - Telco (now Tata motors), Ashok Leyland, Mahindra & Mahindra, Hindustan motors, Premier automobiles and Bajaj auto.

Tata admitted that, promoting and placing NANO car as world’s cheapest car was to blame for in failure in gaining success [11]. Positioning car is very important and it should give positive impact for the customers. NANO car should be promoted as “safe” alternative to attract two-wheeler customer. And TATA Motors already started promoting it as “smart city car” instead of cheapest car to attract urban customers. Its price, safety and car image should be collectively promoted to send a message to customers to be proud of having it. Social media also should be used to for promotion.

3. Key consumer benefit (why the consumer should buy you product). 4. Support (reason to believe in that benefit).

Attention - This is the stage where buyer decisions are made. Communication at this level should be all about raising awareness and capturing the attention of the target audience. This level can be unnerving if the brand is relatively new, or unknown. Promotion is very important at this level and advertising managers may use major promotional methods to reach potential customers.

Exposure is a main feature which influences consumer’s perception about a particular product. A consumer will be more comfortable in making a buying decision if he is more and better informed about a product. That’s why, companies try to do their best to effectively publicize and announce their offerings (Mack, 2012). However, this situation creates a problem: When every business bombards consumers with marketing messages, consumers tend to tune out. Therefore to effectively inspire consumer perception, a business has to expose its product to public along with that it has to keep some distinguishing factor in its product due to which its product should stand out from the crowd.