Case Study Of Tata Motors Acquisition Jaguar

TATA Motors is a part of the TATA group and the use of the TATA name and trademark (logo) is governed by manuals, codes and agreements

In the late 1980s, Ford strategists took a good look at the booming luxury-car market and realized they needed a global luxury brand to rival BMW and Mercedes-Benz. They considered acquiring several luxury brands. First on the list was Alfa Romeo. But Ford lost Alfa Romeo when Fiat intervened, with a little help from the Italian government. Fiat did not want Alfa, but did not want Ford getting it either. Next came Saab and Jaguar. Ford was negotiating to buy both luxury-car companies at the same time. But Harold "Red" Poling, then Ford chairman decided Ford could not manage two acquisitions at once, so Ford backed out of the Saab talks. That left Ford to pay $2.5 billion for Jaguar, a legendary brand that had limped along

Strategic backdrop and the rationale for the acquisition were articulated in great detail with a clear logic, emphasizing unique synergies. Another key aspect of the communication was the identification

Chapter 7: Merger and Acquisition Strategy --- The Acquisition and Restructuring of Kia Motors by Hyundai Motors (written by Seungwha Chung and Sunju Park)

Tata Motors was interested in acquiring JLR as it would reduce the company 's dependence on the Indian market, which accounted for 90% of its sales. The company was of the view that the acquisition would provide it with the opportunity to

With the failure of the J.V. between the companies, Tata Motors decided to launch a new product in the market. It was the year of 1988 when Tata Mobile came into the market to compete with other LCV. It was little different from a normal LCV as it was a combination of a Car and a LCV.

Jaguar Land Rover (“JLR”) is a multinational manufacturer of automobiles with complex history and had struggled in producing quality products in the past (some would argue the struggle continues). The original design of the flagship automobile was done in 1947 for the Rover Company, which was taken over by British Leyland Motor Corporation and was incorporated as Land Rover in 1978. In 2002, Ford Motor Company united Jaguar and Land Rover under one entity, which is today owned by Tata Motors. The company manufactures automobiles ranging from super-charged sports coupes to very capable off-road vehicles including military grade models for British and Australian army.

Teradyne is a 45 year old enterprise with practical experience in testing hardware for transistors and other electrical parts of the semiconductor business.

- Tata has entered into several acquisitions and joint ventures, which when combined offer a joint and diverse human capital across various departments such as R&D, marketing, sales and operations Tata’s management is strengthened by thecollective experience of its partners and acquired companies

Economic Analysis: Operating in numerous countries across the world, Tata Motors functions with a global economic perspective while focusing on each individual market. Because Tata is in a rapid growth period, expanding or forming a joint venture in over five countries world-wide since 2004, a global approach enables Tata Motors to adapt and learn from the many different regions within the whole automotive industry. They have experience and resources from five continents across the globe, thus when any variable changes in the market they can gather information and resources from all over the world to address any issues. . For instance, if the price of the aluminum required

1.According to industry analysts, acquisition can increase the company’s global footprint, which means it can achieve publicity on an international scale. It is conducive for Tata to increase the company’s business diversity across markets and product segments, which brings Tata advanced technology, low cost engineering and design to the industry. Based on Market analyses, acquisition is a fast way to bring the brand into a new market. The competitive advantage was the main supplier of automotive high-grade steel to JLR and other automobile industries in the US and Europe. Jaguar’s vehicles are high profit margins in case they can offer a range of Luxury vehicles to broaden the brand portfolio internationally.

Tata’s acquisition of JLR is one of the biggest foreign acquisitions that any Indian business group has done till date. When opting for this topic, I wanted to gain more

This report is about Shiv Industry which is going through rough times because automotive parts industry was in the midst of extraordinary transformation. Shiv group has a good brand name and a positive halo effect from its reputed parent organization. In this report, I have discussed how Shiv industry can overcome from this situation by undergoing for mergers, acquisition or partnership. Shiv industry can also use new technology to get cost leadership and compete in low and medium market. They also need to focus on globally by looking for export options through partnership with foreign companies. In the last, an example of Amtek Auto Limited has been quoted who faced the similar issues but they adopted new technology with mergers and partnership to get competitive advantage in domestic and international market.

Before taking a leap into TATA motors, lets separate TATA first, and a small introduction to India 's most trusted company. TATA is one of India 's largest conglomerates, and is also the most respected company to emerge in India till date. They have their main businesses and companies in almost seven sectors. it aggregates about 2.8% of India 's GDP. Now coming to TATA motors, it is the automobile manufacturer of the TATA group. And they manufacture vehicles for all types of people ranging from villagers to high-class businessmen. They have set the class apart. They have tie-ups with Jaguar Land Rover, Fiat etc. They are leading in the commercial as well as passenger vehicle sector. And to add more fame to their reputation they stand in the fourth place for tractor manufacturing in the world. They provide all sorts of help to the farmers and villagers as they are the leaders in providing machines for agriculture. In this project we will study and learn up close about this company and making of their features and strategies which make them unique to the world .

The partnership with MG Rover in an attempt to enter advanced European markets proved to be a failure because European consumers are more comfortable with well-established, quality guaranteed, and local based brands rather than a foreign company from a country that is not known for its performance in the motor vehicle industry. The only viable approach for Tata Motors is to build its international business incrementally. The most important part of a preferable strategy is to identify the needs of consumers and find ways to satisfy them, which Tata Motors successfully did by reducing the prices of its spare parts.