Case Study Of Tata Nano

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Tata has a strong presence in India and is a key manufacturer of commercial vehicles. It is

Also to gain knowledge about how TATA brought this new product i.e., “NANO” up to the development stage and finally going to launch it on 23rd March, 2008 (already launched till now).

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

Tata Motors released the Nano automobile in 2008. In 2007, India with a population of 1.2 billion, only bought a little over 1 million automobiles. By contrast, they bought over 7 million

Nanotechnology is actually a fairly new idea. This may not seem like any big deal in terms of ethics, but just like any type of scientific advancement there are positives and negatives. Of course the ethical issues don't stem out of just the fact that this is a new kind of science. It branches off of "what will this new scientific technology be used for?" For example, Embryonic Stem Cell research. It's not the research that's bad it's how they get the cells. There are half a dozen, maybe more, different places to get the same type of cells without taking the life of that unborn child.

The automobile industry has exceedingly grown in today’s world. From the world’s fastest, luxurious car to the economic and fairly cheap ones, the market is very demanding. The industry in this analysis is Tata Nano. Tata Motors was established in the year 1945 by Ratan Tata and has developed as one of the most prevalent automobile industry in India. Tata Motors, established in a country where most of the population can only afford purchasing motorbikes. But, recent studies showed that 65% of Indian families are now able to afford cars and also applies to the increasing purchasing power of people across developing countries. The Tata Nano was launched in 2008, as a vision of Ratan Tata to facilitate those families who drove on a scooter to have a more comfortable drive at an affordable price of just $2500. Tata Nano is also known as the world cheapest car and signifies great technology and a small

The Tata motors is expanding its international footprints established through the exports since 1961. The company’s commercial and the passenger vehicles are already being marketed in the several countries in the Europe, Africa, middle east, south east Asia, south Asia, south America, Australia, cis and Russia. It has the franchise and the joint venture assembly operations in Bangladesh, Ukraine and Senegal. The company’s today has R&D centres in Pune, Jamshedpur, Lucknow, and Dharwad in India and in South Korea, Italy, Spain and the UK. Tata Motors is committed to improving the quality of life of communities by working on four thrust areas - employability, education, health and environment. The activities touch the lives of more than a million citizens. The company's support on education and employability is focused on youth and women. They range from schools to technical education institutes to actual facilitation of income generation. In health, the company's intervention is in both preventive and curative health care. The goal of environment protection is achieved through tree plantation, conserving water and creating new water bodies and, last but not the least, by introducing appropriate technologies in vehicles and operations for constantly enhancing

India is the 4th largest economy by ppp index and growth in urbanization is further increasing the sales of automobiles.

Tata Motors is launched in 1945 as Tata Engineering and Locomotive Company Limited, for producing locomotives and other engineering products. Its first commercial vehicle was manufactured in 1954 with Daimler-Benz AG, ended in 1969. In 1991 with launch of the Tata Sierra it entered in the passenger vehicle market. Its first passenger car Tata Indica was launched in 1998 and it also launched the world’s cheapest car Tata Nano in 2008. Now it is involved in design, development, manufacturing and sales of vehicles and its parts. This is a second largest bus manufacturing company and fourth largest truck manufacturing company in the world

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

Opportunities: The external environment plays directly to Tata Motors advantage. In India the average household earned roughly 4,000 U.S. dollars, and only 38 out of every 1,000 people owned a car. With the poor economic state of India, Tata Motors was able to produce and sell the Nano car for 2,500, giving India an affordable alternative to motorcycles and scooters. Being able to produce a low-priced car is huge for Tata Motors considering the majority of India and China’s adult population do not own a car. Producing the lowest priced car on the market is putting Tata Motors in a position to corner the market in India and China. Also a huge opportunity for Tata Motors is that there are

Tata Nano is a city car being manufactured by Tata Motors since 2008. Designed to lure India's burgeoning middle

4.) Focusing on special segments like Women drivers or college students as the first car- this would have helped the TATA’s create a generation of customers and keep these students in the same family as they grow up.

There were only a few handful of cars in the Indian market in the 1980s. Most of these were outdated models like Hindustan Motors ' Ambassador (which is still produced and sold). The only car with the latest technology then was the Maruti 800. It became very popular because of the low price, high fuel efficiency and good reliability. Since then the market has grown with The Indian automotive industry has also greatly matured. The Tata Indica was indigenously developed by Tata Motors. Another Indian manufacturer Mahindra & Mahindra also came up with its own SUVs, the Scorpio and the Bolero. These cars have proved very popular here and are also exported to the European markets. An electric car is also manufactured by a local company, REVA. Tata Motors plans to produce the world 's first air powered in partnership with MDI of France.