Case Study Of Tesco

In this assignment, I am expected to fully describe the opportunities offered by internet marketing to Tesco.

The purpose of this report is to analyse Tesco’s annual report. The reoprt consist of a sypnosis of Tescos, describing what it does where it does it, how many people it employs and whether it is growing or declining. It also consist of the main accounting policies used by the company; analyses of its financial performance for four years. It also shows the ratios for the performance analyses.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Effectiveness of marketing techniques used by Sainsbury's In this assignment I will be evaluating how effective the techniques are which are used in marketing products and services in Sainsbury's. Sainsbury's great use of marketing techniques has helped grow to be the successful organisation they are today. Sainsbury's is a very popular and well known brand in the UK and so are the products and services they offer. Sainsbury's is highly noticeable by its logo which is "Sainsbury's" written in white against an orange background.

A close look at the brand identity will help usto assess how successful have been their advertising campaigns in order to create a brand image, while considering the value system of the audience to be targeted.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. Next, it will use the PESTLE to carry out Opportunities and Threats. Finally, it will evaluate the reason Tesco’s profits and market share have fallen.

On the demand side, the corporation focuses on the ways in which it can seek sales maximisation of the branded product. The efforts of the corporation and the institution of marketing combined ensure effective consideration of the ways in which spending can be increased, simultaneously looking at how constraints in relation to spending can be relaxed. To do this, involvement with active persuaders is undertaken so that commercial messages can be produced; in line with the process of product branding, content and brand image are considered here.

Aim of this easy focus on Tesco marketing operation and how they control their domestic and international market. The information that use in this report is secondary data and also different techniques, analysis such as PESTEL analysis, SWOT analysis, Marketing mix analysis, market segmentation, targeting analysis etc are used to discover Tescos marketing position in national and international place.

The products of Tesco are sold in the Tesco stores or online on Tesco?s website. The products sold on the internet can be delivered to the store and the customer can collect them from there and they can be delivered to the person?s house but that will have tax charges. In the stores the person can see the material but on the website the person can?t see the material. The products on internet are mainly the latest products. The marketing function requires internal information and external information. It can give information about the results of research undertaken by the company, the success of previous marketing campaigns and promotional activities, as well as information about the market the organisation currently operates within. The marketing function uses written and web based information. They use the information like the researches about how other organisations are producing the product. Tesco will also use

Tesco Stores Malaysia which operates as a subsidiary of Tesco PLC is one of the famous hypermarkets in the country where many Malaysians shop for fresh products, groceries, food and non-food items, household materials and many more. (1) It was established in Malaysia in year 2001 and available in many places that includes and not limited to Malacca, Klang, Puchong, Sungai Petani, Ampang and Seri Alam. (1) Recently the management of Tesco Stores Malaysia has come up with a new idea to introduce its own brand chili sauce in Malaysia.

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

Marketing information system is applied in Tesco. The marketing information system applied in Tesco is due to the people, products and program to collect, tidy up, analyses, assess and distribute needed, timely and exactly information to marketing decision markets. As a biggest supermarket chain, Tesco is necessary to have a good information system about its own business, client, provider, competitor, marketing agency and market, economic and business information to continue its manage over The Tesco in United Kingdom retail chain or to remain competitive in an information technology driven global economy. Tesco is developing a marketing information system that can be used as inclusive source of information for market research

The strategic marketing management is the analytical way of learning that how to different type of strategies related to the customers and solutions of packages to fulfill the needs of customers. It is seeming very easier to reach the target customer of the company but most of the people related with marketing management field have less ability to create such compatible products which give meaningful results to the targeted customer in near future also. The recent competitive business environment requires to develop a more profitable marketing plan and this plan must hit the ground reality as well. Many researchers stated that it is the core principle of the successful marketing. In marketing management plan the marketer must see

In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.