Case Study Of The Colgate Palmolive Company

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1.Think of business that you may put up in the future. What distribution strategy will you used to reach your market? Justify.

I really want to be a chicken dealer or to start a broiler business to have a ready market at the time of harvest. I really want this business because it seems to be more profitable business. The livestock chicken cost only 90 pesos in farm and have optimum weight of 1.2 to 1.6 kg(live weight). The strategy I will do is raise a broiler or just buy in the farm and I will sell it to the market lived or dressed. I must preferred to have a customer that I will the one who supply chicken in there store. and I can also a sell dressed chicken in the local hotels, restaurants, and institutional buyers.

2. Select a product
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The company serves its product offering in over 200 countries worldwide.

1. • Geographic Segmentation Strategy: The Colgate Company has implemented this strategy by expanding its business in over 200 countries. The company does not market the same product in every country. For instance, in United States they are selling sixteen different types of toothpastes while in UK; they are selling twenty two different types of varieties.
2. • Demographic Segmentation Strategy: The Company caters the market segment based on different demographics such as age, gender, social class etc. For kids aged 8-10, they have products like transitional toothpastes. They have a separate section for infants, children, teenagers and adults.
3. • Psychographic Segmentation Strategy: Here the company sells the products considering the lifestyle and needs of the consumers. For people who are sensitive about their teeth, they have introduced Sensitive pro-relief toothpaste and brushes which are made to decrease tooth sensitivity
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Despite of the stagnant population in western countries the balance of power was increasing from large scale manufacturers like Nestlé, toward supermarkets and discounted chain stores. In result, Nestlé decided to lessen its focus on developed markets like North America and its home based market in Switzerland to emerging market like India and China. The driving force behind the decision of expanding its market share in emerging market is simple, as the population grows and government decisions favoring market economies brings attractive business opportunities for public living at intermediate income.
Nestlé uses the strategy which correlates the ratio of increase in income to use of branded food products, which means as a person earns more and has less time for making food in his/her home, they will automatically substitute for branded

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