Case Study Of The Product Life Cycle Of Coca Cola Company

10294 Words42 Pages
TABLE OF CONTENTS
CHAPTER NUMBER CHAPTER NAME PAGE NUMBER EXECUTIVE SUMMARY
CHAPTER- 1 INTRODUCTION 1-9
CHAPTER- 2 INDUSTRY PROFILE & COMPANY PROFILE 11-47
CHAPTER- 3 THEORETICAL BACKGROUND OF THE STUDY 49
CHAPTER- 4 DATA ANALYSIS & INTERPRETATION 51-64
CHAPTER- 5 SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION 66-69 BIBLIOGRAPHY ANNEXURES

LIST OF TABLES
Table No. Particulars Page numbers
Table-2.1 Table showing strategy for gaining market share 24
Table-2.2 Table showing SWOT analysis 35
Table-4.1 Table showing the Type of Beverage Pack 51
Table-4.2 Table showing number of years of selling Coca-Cola. 52
Table-4.3 Table showing the frequency visit of sales staff 53
Table-4.4 Table showing the competitiveness of the offers provided 54
Table-4.5 Table showing the
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They have had the privilege of a worthy competitor constantly driving them to be smarter, faster, and better. A quote from Pepsi CEO "The more successful they are, the sharper we have to be. If the Coca-Cola Company didn't exist, we'd pray for someone to invent them." states it simply. The relationship between Coca-Cola & Pepsi is a healthy one that each corporation has learned to appreciate.
Throughout the years Coca-Cola has made many pricing decisions but one might say that their ultimate goal has always been to maximize shareholder value. As Cola consumption has decreased in the US Colas have come to realize the untapped international market. In 2003 both Coke and Pepsi had a solid presence in India and had each introduced a 300mL bottle. In order to grab market share Pepsi began to drop prices (even with summer approaching, which was contrary to policy in America).
Shortly thereafter, Coca-Cola decided to drop their prices slightly, but focused on the reduced price point of their 200mL
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