Case Study Of The Social And Cultural Adversity And Diversity Of Coca Cola

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

In my opinion Coca-Cola is doing a much better work managing diversity. They have programs and practices in place that have helped their employees and manager understand the importance of diversity in the workplace. Since they are involved in many programs within the communities they service, I feel is extremely important they research and are well aware of any new programs so they can get involved and not exclude certain groups. Involvement in the community also allows them to build a stronger relationship with the community and their costumers – they have to make sure they are ahead of other

Coca-Cola is one of the best known item names on the planet, and the Coca-Cola Company has for some time been the pioneer of the worldwide soda pop industry. Once distracted with its perpetual piece of the pie fight with PepsiCo, the organization has needed to adapt to declining utilization of carbonated refreshments, provoking it to fan out into juices, sports drinks and filtered water. While it has since a long time ago developed an amiable picture, Coca-Cola has likewise been faced with worldwide weight crusades on issues extending from work hones in Colombia to water use in India. In the United States, the organization has confronted charges of racial segregation, allegations that its promoting endeavors added to the national weight issue and feedback over the natural effect of its turn into the filtered water business.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca-Cola inclusive workplace culture consists of seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability. Coca-Cola Company central promise is its values, which are to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference. Coca-Cola Company has a diversified workplace culture that includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth (Workplace Culture).

Stakeholder engagement and dialogue are imperative to successfully solving any issue that a company may incur in its operations or other processes. Without engagement and dialogue with stakeholders, a company may miss valuable insight into how to approach an issue and may also alienate stakeholders who are essential to the success of the business. Through stakeholder dialogue and engagement, a company can find common ground with stakeholders and implement solutions that benefit all involved (Lawrence & Weber, 2014.) Furthermore, stakeholders can also aid a company in assessing the pulse of the people within the communities that they serve and assist with finding solutions to issues (Lawrence & Weber, 2014.) The Coca-Cola Company (TCCC) had to engage its stakeholders to address the issue of its use of water in the communities in which it operated. Through this process of engagement and dialogue, TCCC was able to implement a plan that addressed the concerns of the stakeholders, world leaders, and community members while still adhering to the company's water needs.

On August 5, 2003, The Centre for Science and the environment (CSE) issued a maligning news report against Coca-Cola, the leading manufacturer, marketer and distributor of non-alcoholic beverages. The report stated that 12 major cold drink brands sold in and around Delhi contained ‘deadly pesticide residues.’ Other allegations against the company were water shortages due to Coca-Cola’s extraction of water from the ground water table, discharging of harmful pollutants into the fields and rivers, including the Ganges and selling of toxic wastes as fertilizers which further polluted the soil and water table. Also water in the community has been deemed to be unfit for consumption due to such pollution.

The Coca Cola Company was introduced in 1886 by John Stith Pemberton in Columbus, Georgia. It is an American Multinational Beverage Corporation and manufacturer, retailer and marketer of non-alcoholic beverage drinks and syrups. The Coca Cola head -quarters is based in Atlanta Georgia. The company’s main product is recognized worldwide as Coca Cola. Its formula and brand was purchased in 1889 by Asa Griggs Candler who had incorporated The Coca-Cola Company in 1892. History proves that Coca-Cola have had many acquisitions in order for them to branch out and become market leaders in different areas throughout the world buying up the local popular beverage and replacing them with their own product thus creating a new profit in a new area. (Cola, 2014)

For the purposes of this research I have chosen the Coca-Cola Company Inc as my case study. I have gone through the website and analyzed it in line with its mission statement and the following are my findings:

The most ingredients for Coca Cola to success are perceiving themselves as "multi-local" company, which could be best summarized as thinking globally, acting locally. Coca Cola understands that cross-cultural adaptability is critical for the company growth and sustainability. According to the Coca Cola Company (2012), Coca Cola has “created a cross-cultural workplace strategy including developing programs to attract, retain, and develop cross-cultural talent; providing support systems for groups with diverse backgrounds; and educating all associates so that to master the skills to achieve sustainable growth”. In addition, Coca Cola also have outstanding performance of promoting workforce diversity by implementing programs to embrace different people’s values and ideas.

The Coca-cola's company is an American multinational beverage company that was founded in 1892.  His headquarters are based in Atlanta, in Georgia, USA. In 2012, it became the 3rd agri-food worlwide's industy behind Pepsi and Nestle,refering to the turnover. The Chairmann is Muhtar Kent and the CEO is James Quincey. It existed thanks to its legendary drink, the "Coca-Cola", an original drink that became famous after World War II and became the Americanism symbol. The soda created in 1887  was invented by the Pharmacist Pemberton. The first formula of the coca-cola was based on alcohol, and the kola nut as a substitute of being addicted to morphine but it was then modified without the alcohol. The coca cola then became in 1890 the first drink the most popular of the US. His official and historic concurrent on the american market and worldwide is Pepsi. Coca cola starts to grow and acquire himself other brands such as Minute Maid, or Fanta and associates himself with many sportives events and invest in many other industries all over the world such as Aujan Industries Company from the Middle-East, and in some other bottling companies (Japan,Chili,etc). In 2013, Coke’s products was selling in about more than 200 countries in the world with an average of 1.8 billion consumers drinking the company’s beverage every day.

This paper covers an exploration investigation of the Coca Cola Organization. This is one of the main soda and drink fabricating and dispersing organizations in the entire world. The organization has accomplished this status because of its solid administration techniques. A percentage of the elements that have made the organization to get by in the business world are its solid notoriety furthermore stable administrative systems. The organization has additionally received a few non cost focused systems that make it to remain in the business sector. The expansions of its items and brands have likewise improved the execution of the organization for a long time. The administration of the organization is centered around its main goal to move

Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns to guarantee their dominant position in the marketplace. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide. The introduction of a new marketing approach coalesces the various product offerings within the Coca-Cola product line under a single campaign.

Still working towards sustainable development, Coca-Cola strives to promote women’s empowerment, active lifestyle and philanthropy. In some countries, women still have to fight for fair treatment and economic empowerment. Therefore, Coca-Cola has been promoting gender equality both inside and outside the company. As part of its commitment to the cause they set up the 5by20 Program, which brings business training to 5 million women around the world (The Coca-Cola Company, 2017).

#1) What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?