Case Study Of The Target Market For Picmeal

In terms its overall significance of the restaurant industry, almost 10% of the US workforce has employed in this industry & generated 1.5 million new jobs. From global perspective, fast food restaurant's accounts for more than 90% of total world’s sale. At the start of 2012, industry shows a relatively positive trend. However, during the second quarter of the year, it appears to be slackened while reflecting macroeconomic concerns. From global economic perspective, the industry appears to be at the most receiving end, a stronger currency value, uncertainty around the election of new US government, a slightly higher cost of food supplies, a slow-moving labor market & an increased number of restaurants in the industry, all these factors along

The restaurant industry can be a fickle friend. Business trends directly with the economy and is linked with a dizzying amount of other factors, enough to make any manager go crazy. Yet at the same time the industry is lucrative and therefore enticing. The industry has been a contributing factor in the slow recovery from economic recession and is showing growth in sales (Stensson, 2011). Specifically, the fast food industry if projected to grow at a slightly higher rate of 3.3% over that of the full service industry at 3.1% (Stensson, 2011). With expanding sales comes higher demand and restaurant jobs are estimated to rise by 1.3 million positions by 2021 (Stensson, 2011).

Restaurant customers search for restaurants on their phones, receive marketing messages digitally, use the Internet for customer service and research restaurants by reading online restaurant reviews. People place carryout and delivery orders online, buy eCommerce products from restaurant websites and look for restaurant menus online. If you 're not engaged in online marketing, your restaurant won’t be visible to most customers, even if they 're walking by your business but with their eyes glued to their phone screens.

The restaurant industry has been booming since the 90’s to now. With over 600,000 restaurants in the United States alone, and about 14.4 million employees

More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the

Reflection: The interesting part of this PEST analysis is that it shown me how the restaurant business is a win situation for the economy, workforce and the technology sectors. It is able to be innovators in the health of people and the influence of having laws signed into legislation. Just as myself, I started washing dishes in a nursing home and because of the opportunities that was afforded to me, I became a regional district manager of several food

Over the last ten years app base technology has evolved marketing methods of the fast food industry and increase the exposure of companies to the end consumer(Elgan,2014). Apps have also helped the fast food industry give customers access to menu items, advance payment, and GPS store location(Elgan,2014). The change has helped the fast food industry enhance the experience of consumers and has helped them increase the service that they provide.

There is a projected growth of employment of 5% in the next 8 years, as population growth elevates the demand for various places to dine out. Advancement in the field is also possible, as an individual gains more experience, they have a greater likelihood of being employed at an upscale restaurant. However, in an effort to save costs, many of these establishments will hire less employees as time goes on, and consequently fewer food service managers.

This gives restaurants an opportunity to advertise specials they have so people will be more willing to book a reservation with them, and enabling restaurants to suggest upsells to provide profit increases through use of the application. High demand and increased reliance on applications will ensure this unique and distinct application will give customers the opportunity to make their dinner plans quickly and easily.

Please see the attached quote. We estimated 20 images of food/beverages, life style, interior 1 day shoot per restaurant.

2. Restaurants use photographs to entice diners to purchase specific menu items. An attractive picture alongside any food tends to increase

Burger Ranch’s restaurant has been shut down and this creates an opportunity for Burger Ranch to search for new ways in attracting customers, “most products exist in an ecosystem of complementary goods and services, each of which influences the others’ sales and prices” (Garr). For example, by Burger Ranch offering free Wi-Fi connectivity inside their restaurants, Burger Ranch has created a potential advantage over other nearby fast food restaurants. Offering Wi-Fi connectivity allows Burger Ranch to tap into the pool of consumers who own some type of technological device. Even if customers decided to enter the restaurant for the sole purpose of using free Wi-Fi, customers who linger inside the restaurant would

Determining the impact of other restaurants is imperative for Chris and Erica in their start-up business. Initially, Chris and Erica should conduct reconnaissance of their start-up target location and determine the style of restaurants in the area, this will reveal if there are any immediate competitors to the type of restaurant they wish to open. If direct competitors are present, then Chris and Erica should do research on the restaurant’s customer satisfaction, menu, prices, and publicity. This study will determine if Chris and Erica could develop a niche such as superior customer satisfaction or low-pricing.

Today is the era of casual restaurant. These casual restaurants are everywhere and earn hundreds of billions of dollars a year. This industry determines young people to casual restaurants, as well as the criteria they bear in

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.