Case Study Of The WNBA

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Hey Kenric,

I think that the only way for the WNBA to improve on their attendance is to interact with the fan such as host events and enhance social media presence, which could bring more of a spotlight to the WNBA. What really makes the NBA so successful is the media because a person might not be a fan of basketball ball, but they can tell you who LeBron James, Kevin Durant, and Stephen Curry are. What kind of plans do Borders have to increase the attendance of games?
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