Marketing Planning Essay

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

The customer is the strength of a company. She must focus all its means to target service concept.

Women are slowly break through the invisible glass ceiling, that had been placed by male business owners to prevent women’s independence. With more women showing new entrepreneurs how to succeed and to run their business in the way that they feel is best, by either sharing the work load with their employees, or by acting more like a male proprietor is up to the person as there is no right or wrong way to run a successful business. Women have overcome many hurdles in supporting their families because given the choice, they will provide well not just for their families but for other families as well. Hoping that the future generations of women do not have to settle for what they are given, but go out and take what they want in the way of independence and future prosperity. It is up to us to change the minds of men and succeed in shattering the glass ceiling that they have put into

Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that exist. Market planning requires that organization understand their internal and external environment. Internal

The history of women in the workplace is one of strife. Circa 1900, female levels of employment were quite low, and those that were employed did so out of necessity for reasons such as being a minority or an immigrant (Strober). Only twenty percent of these women were married. The need for women in the workforce may have initially been driven by World War II due to the vast majority of men being deployed overseas. Women were called upon to fill commonly viewed “male-occupied” positions, such as ship yard laborers and manufacturing technicians. Upon returning home from the victory of war, female attitude toward paid labor had altered. This trend would prove to continue. Fifty years following the turn of the twentieth century, women became more interested in employment due to economic shifts in the U.S. American families began to desire variety in products and services. This emerging viewpoint spurred the need for additional income. Due to divorce rates increasing in the latter part of this century, females found supplementary reasons to seek employment. The need for long-term security urged women to view paid employment as a sort of insurance if a failed marriage were to occur (Strober).

On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.

The marketing plan habitually comprises time limits, budgets and allocations of staff and this can help the business identifying the definite marketing activities and specifications for the budget, setting and achieving marketing goals, bringing a marketing strategy in the company for life (Mcdonald et al, 2011)

This report is mainly focusing on studies of marketing strategy. By analyzing and discussing the case of Zara, we will be able to have a more in depth analysis of companies and their marketing strategies.

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p

Every marketing plan needs to involve some level of marketing research to validate any marketing initiative and to understand what your customers really want. But what are the best research methods to use to suit your specific business needs?

This week, we are continuing with our Enjoying the Holiday Season Series wherein we suggest tips, tricks and products that will rid you of the anxiety, stress and frustration that the holidays tend to bring. After listing the best winter vacation destinations of 2017 last week, we will now show you the holiday lighting which you must exhibit this season.

We would try to attract the children with cartoon characters and distribution of free toys.

Knowing your customers and their needs always help in satisfying rather delight those customers. The satisfied customers are more likely to be retained than the unsatisfied or the less satisfied customers.

There are different types of customers in the market, part of the business plan is to divide and concentrate on market strategies, which can be achieved by Segmentation, targeting and positioning (Chamber & Gray, 2010).

Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. The development of a cohesive and integrated marketing communications plan demands the adoption of a systematic process to ensure that all dimensions of the plan are carefully and considered (Yeshin, 1998, p. 70). the