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Case Study Of Tim Hortons

Decent Essays

Synergies that Burger King hopes to achieve from the merger:
The merger of the Burger King with the company Tim Hortons will be useful to the US Company in a variety of ways. The ways have been listed as under:
• Incremental revenues
• Better resources of the menu
• Tax savings
Tim Hortons has a very strong brand appeal when it comes to Canada home turf. The company has been facing a lot of trouble to set its foot on the American soil and the Burger King is also facing a stiff competition when it comes to establishing itself in the United States.
Tim Hortons has a dominant position when it comes to American companies in Canada and has the market share of 70% of the baked goods whereas it has the 75% share in the coffee market, which is much …show more content…

This will help the shareholders of Tim Horton to participate in the long term value creation of the company. Also, this would result in revenue synergies for the company as well. There would be an acceleration in the growth of the company internationally and the transaction of merger is expected to result in many cost savings through the process of leveraging the company’s global scale and the sharing and the implementation of the best practices.
(Tim Hortons, 2014)
The following are few of the reasons for Tim Horton to merge with the Burger King:
• The customers of Burger King are in awe of the food of the company since they feel that the beef and the other menu items are safe and are very aware of the fact that the tax payer funded government inspectors and the regulators make sure that the food offered is safe and hygienic.
• The tax payer funded government courts along with the agencies ensure that the other fast food restaurants do not call themselves as the burger king so that they can lure them in
• The tax payer funded government courts along with the agencies ensure that the other fast food restaurants do not call their burger as a whooper so that they can lure them

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