Case Study Of Vodafone India

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

The observation companies in this paper would be Verizon Wireless and Time Warner Cable. Both of the companies are in the similar industry, both of them are telecommunication providers. I am currently a customer of Verizon Wireless and Time Warner Cable for four and three years respectively. The customer service is a critical part of any business operation that involves customer as they need to keep customer’s satisfaction to ensure that they are able to make revenue. The observation of customer service in this paper is based on the experience with dealing both of the company’s customer service over the phone, and over the social media. The customer service through the social media is popular in the past few years. The paper will discuss

Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.

This project sets out to give an overview of the current financial position of Vodafone Group plc and its prospects. The position is analyzed by looking at accounting ratios over the last few years, and by an examination of sources of long term finance, gearing, shareholders wealth, dividend policy and

To comprehend its customers, Telstra has divided its business and customers into segment according to customer demographics including age, income, ethnicity and family status; location; psychology and buying decisions and motivations (appendix2). Telstra focused on two market segmentations; the low usage customers who have subscribed to SMS and prepaid services and are not financially independent yet and the technologically conscious customers, Telstra has introduced fascinating programs to promote their 4G services

Vodafone has a very strong and consistent business strategy to “become the leading unified communications company, set to strengthen further our network and service differentiation against our peers” (Vodafone, 2014). Their value propositions include creating a service so that consumers are able to “confidently connect, with evermore data, speed, consistency and reliability” (Vodafone,

Historical market prices of the stock are given in exhibit 1. Taking the market returns data from BSE or NSE website, student may be made to run the regression for pre and post demerger periods to calculate the beta for the company. Using CAPM, following regression model may be used:

Vodafone India Limited, formerly known as, Vodafone Essar Limited, is the second largest mobile network operator in India by subscriber base, after Airtel. It is headquartered in Mumbai, India. I t has approximately 173 million customers as of September 2014. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metros.

Vodafone Egypt Telecommunication Company is an Egyptian-based company specialized in offering voice and internet communication services which entered the Egyptian telecom market in 1998. Vodafone Egypt has developed over the years to become the top mobile operator in Egypt, the leading company in revenue share and the number one mobile operator in Egypt with the biggest customer base. Vodafone is proud to be at the service of more than 36.3 million customers, according to December 2011 records, providing the most developed technology for its customers, the greatest effective environment for its 6,500 employees and the powerful business responsibility plans for the community.

Vodafone Group is a British multinational information transfer’s organization, headquartered in London and with its enrolled office in Newbury, Berkshire. The name Vodafone originates from voice data fone, picked by the organization to "mirror the procurement of voice and information benefits over cellular telephones."

In today 's fast-paced mobile, global, and virtual business environment means that business leaders must change their approach to daily operational issues, new business opportunities, and local, regional, and global uncertainties. Telecom companies must gain a deep understanding of customer attitudes, behaviors and actions. This is essential to improving customer acquisition and retention.

Now, the majority mobile users use smartphones, and as a result, consume far more data than feature phone users. This has driven traffic levels through the roof, and, coupled with the highly competitive mobile market, created a need for better customer care. In fact, as we 've written in Pipeline numerous times, the customer experience is a major differentiating factor in telecommunications and one of the keys to success.

This article attempts to prove that telecommunication business should be investing in to increase customer advocacy by building trust and satisfaction. The study utilizes 388 surveys to gather data enabling Yeh to evaluate six hypotheses. Hypothesis 1 Customer trust has a positive impact on perceived value. Hypothesis 2 Customer satisfaction has a positive impact on customer perceived value. Hypothesis 3 Customer advocacy has a positive impact on customer trust. Hypothesis 4 Customer Advocacy has a positive impact on customer satisfaction. Hypothesis 5 Customer empowerment has a positive impact on the firm’s customer advocacy. Hypothesis 6 Organizational innovation has a positive impact on the firm’s customer advocacy. (Yeh, 2013) Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers.(Yeh, 2013) This study tries to identify how the effects of consumer advocacy directly impacts the trust, satisfaction and perceived customer value.

Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring

The Indian telecom sector has evolved over the last two decades significantly. Before the economic liberalization in the 1990’s, it was the state run service providers BSNL(Bharat Sanchar Nigam Limited) & MTNL(Mahanagar Telecom Nigam Limited) who had absolute monopoly in this sector. Landlines used to dominate the Indian telecom space. Mobile phone users were very few and they were mostly from the ultra rich and the elite segment. Call charges were extremely high which kept the ordinary people outside the purview of the telecom service. It was the economic liberalization which opened the floodgates for private and foreign investments in the Indian economy in almost each and every sector and the telecom sector was also not untouched by it. It brought the private players into the telecom space and created a fierce competition which resulted in an ideal atmosphere for the diffusion of the telecom services among all classes and segments. It was the trigger for the subsequent telecom revolution in India which ultimately resulted