Case Study Of Walt Disney Parks And Resorts Worldwide Incorporation

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Disney Parks, officially known as Walt Disney Parks and Resorts Worldwide Incorporation (WDPR), was founded in 1971, which is one of the Walt Disney Company’s four major business segments (The Walt Disney Studios, Disney Media Networks, Disney Consumer Products and Interactive Media and Parks and Resorts), characterized by the company’s own brand theme parks, cruise lines and other travelling-related properties.
The present chairperson of WDPR is Bob Chapek. And the headquarter of WDPR is located at California USA. It had been recorded the number of employees in WDPR was around 130,000 in 2015 (Barnes, Brooks, 2015). Below WDPR, it had a division of Disneyland Resorts and three subsidiaries - Walt Disney Imagineering Research & Development
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Disney Parks commonly adapts movies produced by The Walt Disney Studios into rides, or even attractions and theme lands being incorporated into movies, books, and comics.
The four segments of the Walt Disney Company had very strong and close incorporation with high diversification of its product and service offerings. The Walt Disney Studios and the Walt Disney Media Network, the foundation of the portfolio of brands of Walt Disney Company, produced films, music recording labels and television cartoons to the customers around the globe with the aid of promotion by Disney Consumer Products and Interactive Media. Profits were generated through the advertisements depending the correspondent ratings of the TV programs, film tickets, sponsored anticipated in the TV programs and films, and lastly, the peripheral products (responsible by the Disney Consumer Products and Interactive Media). WDRP had made profits by the tickets selling for the amusement
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In addition, it had recorded that the annual gross revenue of being 16,974 million USD and net income of 3,298 million USD in “THE WALT DISNEY COMPANY REPORTS FOURTH QUARTER AND FULL YEAR EARNINGS FOR FISCAL 2016”. From the 1995 to 2016 financial statements, it could be observed that the annual attendance, the annual gross revenue and the net income had shown a gradual increase for the past 20 years.
WDPR had achieved remarkable success in the business of amusement theme park by exhibiting high brand loyalty among the customers and the globe through the portfolio of brands. WDPR was elected as the top one amusement park corporation round the globe in accordance with the annual attendance in the “TEA/AECOM 2016 Theme Index and Museum Index: The Global Attractions Attendance Report” published by TEA, the Themed Entertainment Association. In addition, from the report, it had shown that all six Disney Parks had been awarded as the top 25 amusement parks worldwide in 2016.
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